The day we planned to launch the new AmericansForTheArts.org website, everyone on staff was ready for a party-a pizza party to be exact–to celebrate all our hard work and the debut of our beautiful new site.
While the web team was humbled by staff’s faith in us and their palpable joy about the new site they helped create, we were a little less ready to celebrate.
Yes, technically, we just needed to make one DNS update on that day to point traffic from our old site to the new one and viola, a new site is launched.
But, it’s actually not that simple.
Yes, we had spent weeks testing the site and getting everything in order, but the traffic of 10 people testing a site just doesn’t match the traffic of your daily visitors. When you open your site to that increased traffic, they stretch it in different ways, interact with it differently, and a new level of testing begins.
And that’s the testing that really matters-whether you acknowledge it or not. Read the rest of this entry »