Business partnerships with arts organizations are a key factor in enhancing the vitality of our communities nationwide. Americans for the Arts supports a network of Arts & Business Council Affiliates (ABC), Business Committee for the Arts affiliates (BCA), United Arts Fund affiliates (UAF) and Local Arts Agencies that work to build private-sector support for the arts. Learn more.
Art in Giving partners Art and Business to benefit Pediatric Cancer Research (from the pARTnership Movement)
The Rachel Molly Markoff Foundation was founded by Eliane and Gary Markoff in 1999 after their daughter Rachel was found to have an inoperable brain tumor. She died nine months later, one week after her and her twin sister Audrey’s ninth birthday. At the heart of Art in Giving lies a family’s hope to eliminate childhood cancer.
Art in Giving is a unique model in that it combines the arts with business to benefit an important cause. “The concept and model is so strong and is a win/win scenario for all. The artist and art owner benefits and pediatric cancer research benefits,” said Margaret Pierce, Art in Giving’s Vice President of Operations and Business Development. The artists donate 50% of the proceeds of the art, and the other 50% of the proceeds go to the artist.
Sanofi Oncology chose to lease paintings from Art in Giving’s loan program for its newly-opened location at 640 Memorial Drive in Cambridge, Massachusetts, which houses a number of oncology (cancer) research scientists. “As science can be a highly creative process, we feel that this art not only contributes to a beautiful environment but also complements the scientific creativity underway at the site,” said Beth Tyler, Head of Operations for Sanofi’s Boston R&D Hub. Read the rest of this entry »
The following is an excerpt of an article originally posted on Business News Daily, written by staff writer Nicole Fallon, in which she cites a list how creativity is a truly essential business skill, particularly for entrepreneurs. Visit BusinessNewsDaily.com to read the full article.
What is the most important quality of an entrepreneur? Many would argue it is passion—an overwhelming love of what one is doing, and the drive and determination to see one’s dreams realized. Others might say leadership—the ability to bring a team of people together and guide them toward a common goal. But some believe that creativity—a boundless imagination that is constantly innovating and seeing the world through a different lens—is the ultimate key to business success.
Phoebe Cade Miles, daughter of Gatorade inventor Dr. James Robert Cade, is one such believer in the power of creativity. She watched her father work tirelessly to invent a product that, five decades after its introduction, is still used by athletes around the world. Today, Cade Miles is working on her own entrepreneurial project, The Cade Museum for Creativity and Invention. The museum, scheduled to open in 2015 to commemorate Gatorade’s 50th anniversary, explores the history of the famous athletic drink, and highlights the crucial role creativity played in its invention. Read the rest of this entry »
Banks, industrial manufacturers, energy and technology giants—these often become the “usual suspects” when arts organizations seek to build partnerships with businesses. But for some arts organizations, a major opportunity may lie the unlikeliest of industries—professional sports.
According to a recent Forbes article, professional sports, as a North American industry, generated a whopping $53.6 billion in 2012 and is expected to rise to $67.7 billion by 2017. This provides terrific potential for arts organizations to look within their own backyards at their local professional sports teams as possible strategic partners. In the spirit of the upcoming Super Bowl XLVIII, let’s examine this idea through the lens of the National Football League (NFL) and rival Super Bowl rival teams, the Seattle Seahawks and the Denver Broncos, who have each integrated the arts into the investments they are making within their respective communities.
The mission of the NFL Foundation is to support the health and safety of today’s youth and improvement of the communities in which its players and fans live. The arts play a key role. The Foundation recently announced a $1 million grant to the New York-New Jersey Super Bowl Host Committee’s Snowflake Youth Foundation, which funds charitable projects throughout New York and New Jersey, many of which provide visual art, dance and drama programs for youth. Additionally, for nearly 20 years, the NFL has supported the Youth Education Town (YET) program. Similar to the Boys and Girls Clubs of America, YET Centers provide after-school activities for school-age children, many of which are heavily arts-focused. YET Centers are launched with a $1 million Super Bowl Legacy Grant from NFL Charities that is matched by the Super Bowl Host community. Read the rest of this entry »
According to the 2013 BCA National Survey of Business Support for the Arts, 66% of businesses who do not currently support the arts report that they have never been asked to do so.
ProjectArt, an organization aiming to close the “access” gap in youth arts education, has taken that lesson to heart – and is now celebrating an innovative and successful partnership with Jacques Torres Chocolate for holiday and Valentine’s Day promotions that grew out of an exploratory phone call: ProjectArt asked.
Children and candy are a natural link, and the giving season is the perfect time to advocate for ProjectArt’s programs, which include art instruction, promoting art access through public libraries, and gallery exhibitions for their pupils, largely from low-income areas. Stickers attached to containers of the Jacques Torres malt balls promote that “one box of chocolate covered malt balls = one free art class for a child.”
Affectionately known as “Mr. Chocolate,” Jacques Torres founded his company in New York City in the year 2000. In 1988, he emigrated from France and became the corporate pastry chef for the Ritz-Carlton, then served as executive pastry chef at Le Cirque from 1989-2000. Jacques Torres Chocolate is headquartered in New York, and the chocolate in manufactured in Brooklyn, establishing him as the quintessential American dream. A supporter of New York nonprofits, Jacques Torres has a personal passion for supporting youth initiatives, making ProjectArt’s proposal a perfect fit. Read the rest of this entry »
In the waning days of 2013, an article in the Philadelphia Inquirer cited examples of performing arts organizations experimenting with curtain times, holding some weeknight performances as early as 6:30 pm instead of the long-accepted standard of 8:00 pm. The reasons given included appealing to younger audiences, who might want to go somewhere else after the show; appealing to older audiences, who might appreciate getting home earlier; and appealing to everyone in between, who might find it easier to hire a babysitter or just to show up for work the next day. One of the early trends from this experimentation is that some midweek performances with earlier curtain times are pulling even with or outpacing once-hot Friday evening ticket sales.
In other words, Friday is the new Tuesday—or maybe Tuesday is the new Friday? Either way, this is as good a place as any to begin the conversation about what constitutes the “new normal” for the nonprofit arts and culture sector and how arts organizations continue to respond to the changing environment in terms of audience behaviors and, in the wake of the Great Recession, evolving funder behaviors, too.
Looking back at 2013, it was in many ways a year of contradictory trends in the arts sector: two steps forward, one step back, or perhaps the other way around. Growth, contraction, innovation, struggle, resurrection, collapse. Read the rest of this entry »
It is not coincidental that New York is a business and cultural capital; business and the arts are one. Arts and culture improve livability, drive tourism and economic development, and make the city desirable for businesses and their employees. Robust and strategic corporate giving is critical to realizing these and more deliverables.
To better understand and to advocate for corporate giving, the organization I run, Dance/NYC, has produced its first-ever corporate giving snapshot, which is based on the New York State Cultural Data Project (CDP) and an extension of our recent State of NYC Dance (2013).
The snapshot is, in part, a response to the Wall Street Journal headline “Corporate Support for Dance Wanes,” sparked by our first CDP report released in 2011. It is also a response to more recent studies by the Business Committee for the Arts (BCA) and by the Committee Encouraging Corporate Philanthropy, which suggest the opposite; in fact, based on their sources, corporate giving may be up.
Dance/NYC’s new CDP findings reveal an uneven patchwork of growth and decline in corporate giving to dance makers in the five boroughs at the core of our analysis. The amount received “in donations from corporations, including grants, funds and matching gifts” (source: CDP) grew 7.7 percent in the aggregate from 2009 to 2011. Corporate donations benefit dance makers of all budget sizes, and equal 5.1 percent of their total private contributions. Read the rest of this entry »
I love the fall/winter season in New York. Everything seems to come back to life once September rolls around and the arts kick into high gear, igniting the city with blasts of creative energy. People begin flocking to music, theater and dance performances.
A few weeks ago, I went to see the San Francisco Ballet (SFB) at Lincoln Center’s David H. Koch Theater during its first visit to New York in five years. The SFB is America’s oldest professional company and has achieved great acclaim for its overall excellence and emphasis on new ballet choreography.
The thrilling three-part program I saw – a mixed bill of two classically oriented dances (“Trio” and “Suite en Blanc”) and a contemporary one (“Ghosts”) – was utterly captivating.
Ballet Is a Microcosm of Successful Approaches to Work
Are you familiar with the famed song “At the Ballet” from the award-winning Broadway musical, A Chorus Line? It depicts ballet (and ballet lessons) as an antidote to a problem-riddled childhood because, as the chorus says, “Everything was beautiful at the ballet.”
Well, everything is beautiful at the ballet. But that exquisite perfection is the result of a great deal of creative intelligence, effort, and teamwork.
As I watched and admired SFB’s virtuosic performances complete with lush costumes, sets, and music, it struck me that the total package encapsulated all the values and steps I believe make for career success. Here they are:
1. Listen intently. Ballet dancers hinge every move and gesture on the musical score’s rhythm and emotion and the choreographer’s instruction. To do otherwise would result in failure.
We tend to forget how much we can learn by simply paying attention to others’ concepts and expert guidance, particularly in these tech-driven times when so much is competing for our attention. Lending an ear and being truly “present” to what others are saying are vital for learning new skills and absorbing valuable ideas at work. They’re also great ways to make your colleagues feel respected and spur their productive cooperation. So, lean in, make eye contact, speak less and listen conscientiously.
2. Take many steps. Top ballet dancers don’t think in terms of reducing the number of steps in the dances they perform nor do they believe they can cut back on their practice and rehearsal sessions and still manage to excel on stage. The SFB website explains: “Dancers’ lives are full of daily ballet technique classes and rehearsals. A typical workday can start with an hour-long class, followed by four to six hours of rehearsal, often concluding with a two-hour evening performance. Read the rest of this entry »
UK Minister for Civil Society, Nick Hurd, used the occasion of the country’s “Trustees Week” to issue a call for more businesses to encourage their employees to join the ranks of nonprofit board members. Noting that there already are a million volunteer leaders in the UK, he cited a significant number of vacant board seats in the charity sector. This challenge is also prevalent among US nonprofits—and no doubt in other parts of the world, too. And as anyone who has served on a nonprofit board knows, even when there is a full complement of board members, there is always a need to consider who will come next, and how the board will renew itself over time.
Hurd notes how much expertise businesspeople have to offer to nonprofits. Importantly, he also makes the case for how business professionals—and their employers—benefit from board experience. Research done by the City of London demonstrated increased skills among volunteer leaders in categories including team building, negotiating, problem solving, and financial knowledge.
Boards require collaboration, and “leadership moments” may present themselves to charity trustees at earlier stages in their careers than they might in the corporate setting, allowing business professionals to gain confidence and try out new skills in a different environment. And there are, of course, often business benefits to be gained from networking with other board members. Read the rest of this entry »
I recently returned from Hong Kong where I participated in the International Arts Leadership Roundtable organized by the Hong Kong Arts Development Council. As with many countries around the world, the arts and culture organizations in Hong Kong are often funded 70, 80, or 90% by the government. They need to diversify their funding pool and are looking to the United States as a model. I was the only American among other arts representatives from Australia, Canada, England, Singapore, Japan, Korea, and many others from Hong Kong itself – all envious of our perceived high degree of private sector resources going to the arts, our ongoing ROI on public sector support, and the existence of Americans for the Arts to advance all of the arts for all the people in this country.
While there is money on the ground in Hong Kong, evidenced by the beautiful Hong Kong skyline and downtown light show I witnessed nightly, there isn’t a culture of giving. Leaders from the arts, academia, business, media, and government were brought together to discuss how to create change and foster giving to the arts and it was great to be a part of the conversation. Americans for the Arts staff are often asked to travel around the world to talk about the U.S. funding model for the arts in order to provide a roadmap for such change. There is a sense that we’ve figured it out. It’s true that we have a long tradition of giving in this country, but private sector support could – and should – be larger. It currently accounts for roughly 30% of an arts organization’s budget, with individual giving accounting for a majority and corporate and foundation support behind.
On a positive note, we are seeing increases in businesses giving to the arts (2012 saw a return to 2006 levels of support) but only 4.6% of total corporate giving goes to the arts, as those dollars are always competing with social and health causes for attention. Businesses focus their arts giving on impacting the communities in which their employees live and work, and we are working to build the awareness about how partnering with the arts can help them reach their business goals. I spoke about our pARTnership Movement campaign when I was in Hong Kong and how we are demonstrating that connection by changing the dialogue to less be about an ask for money and more about building strong and lasting arts and business relationships that are mutually beneficial – financial support often follows.
That isn’t to say that “the ask” isn’t important. “The ask,” whether for funding or partnering, is everything. Positioning the arts as a solution provider that builds employee creativity and retention and strengthens the community is key. We have seen the power of collaboration time and time again, which is why we feature success stories on our website, recognize where partnerships have been effective through our BCA 10 awards and communication vehicles, and share ideas for creative partnerships at conferences and gatherings.
Our meeting space in Hong Kong was in the new Asia Society complex which beautifully stands as a testament to partnerships, constructed with funding from both government and private sources. The venue now has not only a meeting space but also features a theatre and gallery, where they were showing the daring “No Country: Contemporary Art for South and Southeast Asia” exhibit, jointly presented by the Asia Society Hong Kong Center and The Solomon R. Guggenheim Foundation New York as part of the Guggenheim UBS MAP Global Art Initiative. Read the rest of this entry »
After years of recession-battered budgets, nonprofits finally are getting good news: U.S. charitable donations appear to be rebounding. Corporate giving, in particular, increased a cumulative 14.7% since 2010, according to the Giving USA Foundation. The median of total giving by companies jumped 23% last year and is almost back to pre-recession levels.
Many, but not all, nonprofits are getting some lift from that rising tide. A survey by the Nonprofit Research Collaborative found that 42% of nonprofits said they received more corporate funding in 2012 than in 2011.
Converging trends, however, are shaping how such funds will be allocated in the future. Most notable is pressure from customers and employees for companies to become better corporate citizens. At the same time, business-oriented thinking is coming to bear on philanthropy, including “impact investment” approaches, leveraging non-cash assets, more strategic planning and a desire to align charity and corporate missions.
These changes are spawning new expectations for nonprofits – but also revealing new resources for them to tap. Here are six trends to understand to successfully engage corporate donors. Read the rest of this entry »
We knew any presentation by actors from The Second City, Chicago’s world-famous improvisation troupe, would be funny. But who knew we would walk away with key insights into creating a collaborative work environment?
Yet that’s exactly what happened after we participated in an exercise led by Second City actors Colleen Murray and Mark Sutton at our recent Client Summit. Murray and Sutton asked us and the 200 other participants to break into groups of three for an exercise that taught us a valuable lesson about the power of positive reinforcement in fostering creativity and innovation.
The exercise started off with an imagined scenario: plan a memorable company party. One person in each group was designated as the party planner. Their task? Come up with some creative party ideas. The other two members were instructed to listen to each new idea, but then reject it and explain why. The negative responses had a chilling effect on the person pitching new ideas. Even the most creative types gave up after four or five ideas. They lost their ability to come up with anything in the face of all that negativity.
Next, Murray and Sutton instructed the three-person groups to rotate roles. Now a new person pitched ideas while the other two listened. But this time, instead of rejecting the ideas outright, the listeners were instructed to use a more subtle “yes, but…” response and share why the idea wouldn’t work. Again, it was a frustrating experience for the idea givers, who quit after trying a few times and getting nowhere.
Finally, the groups were instructed to rotate roles again. This time the two listeners were to use the phrase “yes, and…” to acknowledge, affirm, and build on the idea. The “yes, and…” response made all the difference. Ideas flowed. The groups generated innovative, creative approaches that none of the individuals would have come up with on their own. The increase in energy and collaboration was palpable as the room buzzed with animated conversations, laughing, high fives, and every other behavior you would expect to see when people are genuinely engaged with each other. Read the rest of this entry »
Listen closely please; do you hear those words of a famous quote from Shakespeare in your community? Look over there; do you see a young lady in a white leotard elegantly positioned on just one toe? Is your breath taken away from the musical notes and talents of the lyrical soprano singing effortlessly on stage?
Or do your spirit, mind and body travel to unknown worlds when engulfed by the combination of horns, keys and drums playing in a symphony? Do you tear up, laugh, or get angry over shades of paint arranged by brushes? Well you should, not only for cultural awareness but for real estate value as well.
When communities invest in the arts they are fueling economic growth, creating jobs, increasing property values and making their communities more attractive to young professionals who want to start a career or business, a family, and home environment. These young professionals are increasingly driven by quality of life and cultural amenities in their cities of choice. The most famous of theatre districts of course is Broadway! “Besides New York, the popularity of Broadway theatre has spread to Chicago, Los Angeles and other major cities in the US. It is the highest level of commercial theatre in the English-speaking world. It is followed by West End theatre in London” stated Author David Corn. He also states that Ticket sales on Broadway exceed 1.5 billion dollars annually.
The Woodruff Arts Center’s in Downtown Atlanta is one of the nation’s largest arts institutions, and the art and education programs it creates. This year’s record campaign goal is $9.5 million, representing approximately 10% of the Woodruff Art Center’s overall operating budget. Detached Homes being sold in a one mile radius of the Woodruff Arts Center cap out at $3.5 million and when you consider those homes attached such as condo’s and townhomes well you get top dollar at $1.8 million. Read the rest of this entry »
In a recent episode of Boardwalk Empire, Chalky White’s wife was angry because he took his son to play with Jazz musicians at his nightclub. She feared that it would upset the order of his classical training. Traditionally, business executives have felt the same way. They would bring in bright young prospects and make them “organization men”—and later women as well—who would work their way up through the system and then indoctrinate the next generation.
Yet the past few decades have altered things considerably. The LBO craze in the 80’s, the PC revolution in the 90’s and the digital disruptions of the 21st century have radically changed how we need to approach business problems. Strategic planning has become less tenable and we need to adopt more adaptive approach. Jazz holds important answers.
A Struggling Artist In New York
Coming from a meager background, Carl Størmer was determined not to be a starving artist, but after graduating with two graduate degrees—a Masters degree in Music and another in Arts Administration—that’s just what he was becoming. He spent most of his time playing in clubs and improving the mastery of his craft, but making very little money.
So he started learning computer code, got a job as a database consultant at a Wall Street law firm and then started a career at IBM. Later, he founded a startup and became Marketing Director at a Norwegian airline. Størmer had, in every conventional sense, become a successful business executive.
Yet he still continued to play and the more he did, the more he became dissatisfied with corporate life. As he thought about it, he realized that business organizations operated a lot like classical music, with structure dictating action rather than the other way around.
The thoughts turned to writing; the writing turned to consulting and even led to a Harvard Case Study. Today, his organization, Jazzcode, works with executives at some of the world’s largest corporations, such as IBM, Siemens and Novartis. Read the rest of this entry »
The 5 Things You Might Not Be Doing When Considering a Business pARTnership (from the pARTnership Movement)
At the pARTnership Movement, we think it’s fantastic that you are considering the benefits of an arts and business partnership, and that you’re sharing the values we have ignited through the 8 reasons businesses partner with the arts. But we understand that the road is long and winding, and there are pitfalls along the way. That’s why we have composed this list of the 5 things you might not be doing when considering such a partnership, and examples of how to best start.
1. Are you even asking?
According to the BCA National Survey of Business Support for the Arts, of the 600-plus small, midsize and large businesses surveyed, 66% of businesses that don’t give to the arts stated that they were not even asked to contribute to the arts—that is two-thirds! It is our responsibility to deliver the message to businesses that the arts can help build their competitive advantage, so write those letters, set up those meetings, attend chamber of commerce meetings and make those connections—start building relationships now.
Your first instinct as an arts organization may be to run to the nearest bank or local industry giant to seek support for your programming, but according to the BCA Survey, small and midsize businesses contribute 82% of the total contributions to the arts. Exemplary examples of small and midsize business partnerships include Caramel Boutique, a DC-based clothing store that is redefining the U Street corridor as an arts destination by hosting free art shows for local artists on a monthly basis, and the Pfister Hotel in Milwaukee, which turns its guests’ stay into a work of art through its Artist-in-Residence program. Download our tool-kit, “Creating pARTnerships with Small and Midsize Businesses,” as a useful resource. Read the rest of this entry »
Rosie’s Theatre Kids (RTKids) was given a rare opportunity to advertise in Condé Nast publications at no cost to the organization. RTKids had a chance to take full-page, color advertisements in some of the most-read publications in US, but had no marketing team to strategize placement, or copywriter and designer to create the ad. They needed to submit the advertisement within two weeks.
This was the quick, first project I was given as a new participant in the Arts & Business Council of New York’s Business Volunteers for the Arts™ program. As a consultant in the areas of communications and business development for clients in the arts, this was fun and very familiar territory.
Increasingly, donors are more willing and able to give in-kind contributions (non-cash donations of good or services). According to an annual report created by CECP in association with The Conference Board entitled Giving in Numbers: 2013 Edition the “direct cash donations dominated at 47% of total giving in 2012, non-cash contributions have been growing at a faster rate of 10% or more in each year since 2008.” This means that organizations, like RTKids, sometimes receive a donation that does not directly support their bottom line as a monetary contribution would.
In my initial meeting with RTKids, many questions came up about how to maximize this special opportunity. What was the best message for the ad? How could RTKids summarize the organization’s mission in a way that would grab attention and drive home the impact of their work? How could RTKids get the ad in front of potential supporters? And lastly, but perhaps most importantly, would they encourage donations by advertising this way? Read the rest of this entry »