Business partnerships with arts organizations are a key factor in enhancing the vitality of our communities nationwide. Americans for the Arts supports a network of Arts & Business Council Affiliates (ABC), Business Committee for the Arts affiliates (BCA), United Arts Fund affiliates (UAF) and Local Arts Agencies that work to build private-sector support for the arts. Learn more.
The era of relying on logos and catch phrases to cultivate strong brands is over. Our 21st century, tech-saturated lives require more from companies to capture our attention. The demand for more creative branding is growing. Consumers more and more respond to personal connections with businesses, which is why creating associations with ideas and feelings is essential for building a dynamic brand. In fact, millennials are engaging more extensively and personally with brands than previous generations.
The arts capture and create what brands strive to harness: emotion, vibrancy, cultural identity, relevance, community development, and human conditions, to name a few. Partnering with the arts generates competitive brands. In fact, 79% of businesses who partner with the arts agree that the arts increase name recognition.
Utilizing the arts in ad campaigns and sponsoring arts events are quick, simple, and effective ways for businesses to take advantage of the brand-enhancing capacity of the arts. Arts-centric campaigns help to build market share, attract new consumers, and provide visibility for both businesses and the arts. A win-win situation indeed!
The Wix Lounge, an impressive space for communal offices in Chelsea, Manhattan, is usually bustling with young tech entrepreneurs, artists, and freelance professionals. On Tuesday, November 18th, the Arts & Business Council of New York transformed the space into a new community: a networking event for arts organizations and business professionals interested in volunteerism. Almost twenty arts organizations, ranging from Carnegie Hall and the Bronx Museum, to TaDa! Youth Theater and ProjectArt, shared volunteer opportunities for professionals looking to get involved.
At the event, I was able to get the scoop about trends in arts volunteerism and the types of volunteer opportunities available. Here’s what I found:
The arts are a catalyst for volunteer work
Diane Conroy, Manager of Corporate Programming at Free Arts NYC, told me a fantastic story. Free Arts NYC provides arts educational and mentorship programs free of charge to underserved youth and families in New York City. Read the rest of this entry »
How coffee, crowd-funding, community radio and a cool arts presenter connect to make a difference for Seattle youth
You probably already know that Starbucks sells coffee*.
And even if you don’t know us, you can probably guess that ArtsFund has something to do with funding the arts.
But what you might not know is how coffee, crowd-funding, community radio and a cool arts presenter are connecting to empower music lovers and make a difference for Seattle youth.
It’s a pretty good story, and it’s not over yet! Read the rest of this entry »
For those readers who may not know a ton about Fort Worth, our city has an incredibly unique and growing arts and culture scene. Approximately 40 minutes from Dallas, Fort Worth has a little bit of everything. From world-class museums, eclectic gallery spaces, and an emerging music scene, this city has a fantastic variety for arts lovers.
As an employee of the Arts Council of Fort Worth, I work in the Fort Worth Community Arts Center, a public space that promotes the talents of local artists, musicians, actors, and dancers. During my time at the Arts Council, I have quickly learned that public programs and spaces are a vital piece to Fort Worth’s cultural success. With that said, I started my job at the Arts Council of Fort Worth over six months ago with an inactive Business Volunteers for the Arts® (BVA) program on my desk. In the past, our BVA program had blips of success, offering assistance to local arts organizations here and there. However, I began looking into the chapters in larger cities and noticed that this program could and should have a greater impact on our community with the amount of artists and business professionals working closely together. Read the rest of this entry »
I became involved with the Americans for the Arts Emerging Leader Network in order to form stronger relationships with arts leaders on a local and national level. Over the past few years, the network has given me the opportunity to forge vitally important connections, both personally and professionally. In addition, the experience has provided me with the inspiration and tools to develop who I am as a leader.
For the past three years, I have had the privilege of serving on the Emerging Leader Council, a nationally elected body of individuals that advise Americans for the Arts on how best to serve the next generation of arts leaders. As a member, I was honored on multiple occasions to sit around a table with 14 of the most promising arts leaders I have ever met. Their dedication, wisdom, and first-hand knowledge of the struggles facing all of us as we grow as leaders, and their eagerness to find solutions and build a stronger future have been invaluable to my current and future success. Read the rest of this entry »
A guest speaker in one of my graduate courses recently said, “94% of people don’t care about the arts.” While it may be true that a portion of people don’t actively seek out and participate in the arts, or consider themselves to be “artsy,” there is a significant relevance in understanding and “caring” about the role of the arts in society.
Instead, maybe 94% of people haven’t fully recognized the transformative power and intrinsic value of the arts in their communities…and their businesses.
So how do we measure the value of the arts?
Throughout the blog salon this week during National Arts and Humanities Month (and Pro Bono Week!), we hope these posts have demonstrated the value of giving your time and treasure to the arts. Whether you are an individual philanthropist, business volunteer, young patron, emerging art leader, or corporate sponsor, your contributions strengthen the arts across America.
As we saw this week, there are many ways to support the arts. We can encourage younger patrons to support the arts now and in future generations, engage the community in unique ways to raise awareness of the arts, donate time and volunteer skills to further the missions of individual arts organizations in your community, join the push for tax policy that favors the arts, recruit new supporters of the arts through workplace engagement and giving campaigns, and above all, become a passionate ambassador for such an important cause.
Volunteering your time provides capabilities and experiences that many organizations may not have the resources to otherwise procure, and donating your resources grants arts organizations the means to continue focusing on fulfilling their missions, growing their audiences, and producing great art. Did you know: Read the rest of this entry »
My two after school art clubs, six parent chaperones, and I were walking back from our enormously successful field trip when one of my students beamed: “Mrs. Murphy! I never knew there was so much art!” We’d spent the day elbow deep in art processes at The Shirt Factory in Glens Falls–a historic shirt factory turned haven for artists, crafters, and healers. If you find yourself in upstate New York, do yourself the favor of checking it out.
My students had the incredible opportunity to participate in hour long workshops in pottery, digital photography, felt making, flower pressing, and ‘plarn’ bracelet making–crocheted bracelets made from reused plastic shopping bags. My “art clubbers” were deeply engaged during each workshop, all of which were led by working artists. I excitedly traipsed through the stairwells trying to be in all the workshops simultaneously.
I loved watching them dive into the art making they’d only heard of in our pre-field trip meetings.
I loved watching students who weren’t typically friends bond without reservation over the processes they were sharing.
I loved watching them realize the arts are a viable career option, not only an activity to complete in the art room. Read the rest of this entry »
Many of the companies we work with at ArtsKC are engaged in a variety of programs, including our Now Showing program for emerging artists and businesses, Advocacy efforts, and workplace giving for the ArtsKC Fund. These corporate partners are not only passionate about supporting the arts in the Kansas City region, but are also achieving true employee engagement. Through their partnerships with ArtsKC, companies are able to provide unique engagement opportunities that encourage people to stay with the company longer, report higher levels of job satisfaction, and increase productivity through teamwork and a sense of personal investment from management. Many people are now more interested in working for companies in which they feel valued, and in which a certain level of work/life balance is encouraged, than ones that simply provide a paycheck. So, support of the arts is not only good for your corporate philanthropic efforts, it’s also good for your talent recruitment and retention efforts!
Adapting to a shift in the volunteer landscape is one of the exciting challenges that the Arts & Business Council of New York (ABC/NY) and many arts organizations now face. As a new team running ABC/NY, my colleague Caleb Way and I are putting our heads together to come up with innovative ideas to expand and modernize our local volunteer matching program. To give some context, the Business Volunteers for the Arts® (BVA) program was founded by ABC/NY in 1975 with the mission of serving to connect nonprofit arts organizations with pro bono volunteers. However, as web-based volunteer matching services such as VolunteerMatch and Taproot have taken off, and businesses expand their volunteer or corporate responsibility (CSR) programs to include more expansive and flexible options for employee engagement, the old model of staff-managed volunteer matchmaking is simply not enough. ABC/NY’s new strategic direction combines the idea of volunteer matching with a much broader menu of employee engagement options. Read the rest of this entry »
One of the challenges facing employers today is attracting and retaining a talented workforce while concurrently asking employees to do more with less. Employee satisfaction is increasingly linked to the employers’ commitment to providing opportunities for employees to engage with one another and the broader community.
We all know that the arts encourage creativity and innovation, but they are also an amazing vehicle for team building and collaboration. As a United Arts Fund that conducts employee giving campaigns, the Greater Hartford Arts Council is uniquely positioned to facilitate employee engagement, while raising funds and awareness for our arts community. Read the rest of this entry »
I remember little about my first time on stage: a ballet recital at age three. We danced to “Winter” from Vivaldi’s “Four Seasons,” and I had no idea what I was doing. Happily, the VHS evidence shows that I did not fall down.
In first grade, I made my theatrical debut. My class produced a short skit about caring for the environment, and I played the crucial role of Super Recycling Kid (who recycled to save the planet). My favorite part was wearing my superhero cape for the rest of the school day.
Ever since, the arts have been a constant in my life. As a kid, I loved the transformation inherent in theater: we created a world together onstage and, for a few hours at a time, it was just as a real as anything else. Read the rest of this entry »
Three years ago, Chicago Arts Orchestra (CAO) came to the Arts & Business Council of Chicago (A&BC) for help in taking their organization to the next level–shifting from knowing the next move toward knowing the next ten moves. At the time, CAO had a board of five members, an annual budget of $50,000, and the Founder/Artistic Director as the sole staff member. Although a small organization, they had six years of impressive programming under their belts, a strong artistic vision, and a committed core of musicians and supporters. Read the rest of this entry »
For nearly eight years, I’ve had the privilege of managing skills-based volunteer programs for the Arts & Business Council of Greater Philadelphia. Which means I’ve got the best seat in the house when it comes to observing what happens when business and technology professionals take on pro bono capacity-building projects with nonprofit arts organizations.
I’m the director—or as I like to say, the “matchmaker”—for both Business Volunteers for the Arts (BVA) and Technology Connectors (TC). Once I’ve met with an arts client and defined the type of project support they are looking for, I carefully curate a volunteer match and make the introductions, then step back and watch while our arts clients and our volunteers work their magic on each other. That’s right—on each other. Because if there’s one thing I’ve learned after matching volunteers on about 250 consulting projects, it’s that the volunteer consultants almost always benefit at least as much as the arts organizations do. It’s a special kind of alchemy, and it’s fun to watch it unfold. Read the rest of this entry »
Arizona Citizens for the Arts and the CO+HOOTS Foundation are two of the nonprofits partners presenting the 2014 National Pro bono Week. Our goals for the week are a) increase visibility of existing pro bono service activity, b) increase understanding of pro bono needs in the community, and c) increase pro bono service being provided in the high need areas for nonprofits.