Business partnerships with arts organizations are a key factor in enhancing the vitality of our communities nationwide. Americans for the Arts supports a network of Arts & Business Council Affiliates (ABC), Business Committee for the Arts affiliates (BCA), United Arts Fund affiliates (UAF) and Local Arts Agencies that work to build private-sector support for the arts. Learn more.
There is a gigantic, come-and-have-some, boatload of private sector money available to all arts organizations. New research from Richmond, Virginia confirms that most don’t ask for it.
What’s the pot of money? It is the money in personal pocketbooks of the arts organizations’ most loyal constituents: pocketbooks that already make ongoing donations in response to grassroots solicitations such as direct mail, special events, and crowd-source platforms. But new research shows that most arts organizations rarely have personal, look-you-in-the-eye meetings with their best donors to ask for major amounts of money. The donor who loyally and happily writes an annual $1,000 check never experiences a personal meeting to ask for $25,000. Read the rest of this entry »
Recent studies by Americans for the Arts, Giving USA, and others have drawn welcome public attention to the role of corporate giving in the creative ecology–some sounding alarms and others offering rays of hope.
Now, the organization I run, Dance/NYC, is weighing in with State of NYC Dance and Corporate Giving, which segments available Cultural Data Project data on dance group budget size, type and geography to address equity in the distribution of resources. No matter how we segment the data, the findings are bleak for most dance groups and invite collective action to enlarge and stabilize business support. Read the rest of this entry »
As a long-time re-granting organization, Silicon Valley Creates knows how critically important money is to our arts and culture ecosystem. Organizations will also prioritize funding before any other form of support.
But when Arts Council Silicon Valley, a 30-year old United Arts Fund, merged with 1stACT Silicon Valley, a community catalyst, to form Silicon Valley Creates just over a year ago, we opted to take a new approach to how we strengthen our creative ecosystem–which was one of four main goals in our strategic plan.
A Million and Change: the Value of 378 Business Volunteers for the Arts® Consultants. Imagine what we could do with even more.
Nearly 40 years after its founding by the Arts & Business Council in 1975, the Business Volunteers for the Arts® network is holding strong, according to the 2014 BVA survey results.
Business Volunteers for the Arts® (BVA) is a national skills-based management consulting program operated by a network of organizations across the country under the leadership and coordination of Americans for the Arts. It pairs nonprofit arts groups with specially trained business executives who volunteer their time and skills to assist with distinct management projects. Though the number of active BVAs has fallen slightly in the past year, those still operating them are running robust programs that seek to fill an active need in the communities in which they operate, both for the arts organizations receiving pro bono support and the businesses that encourage their employees to give their time and skills to the arts. Read the rest of this entry »
The era of relying on logos and catch phrases to cultivate strong brands is over. Our 21st century, tech-saturated lives require more from companies to capture our attention. The demand for more creative branding is growing. Consumers more and more respond to personal connections with businesses, which is why creating associations with ideas and feelings is essential for building a dynamic brand. In fact, millennials are engaging more extensively and personally with brands than previous generations.
The arts capture and create what brands strive to harness: emotion, vibrancy, cultural identity, relevance, community development, and human conditions, to name a few. Partnering with the arts generates competitive brands. In fact, 79% of businesses who partner with the arts agree that the arts increase name recognition.
Utilizing the arts in ad campaigns and sponsoring arts events are quick, simple, and effective ways for businesses to take advantage of the brand-enhancing capacity of the arts. Arts-centric campaigns help to build market share, attract new consumers, and provide visibility for both businesses and the arts. A win-win situation indeed!
The Wix Lounge, an impressive space for communal offices in Chelsea, Manhattan, is usually bustling with young tech entrepreneurs, artists, and freelance professionals. On Tuesday, November 18th, the Arts & Business Council of New York transformed the space into a new community: a networking event for arts organizations and business professionals interested in volunteerism. Almost twenty arts organizations, ranging from Carnegie Hall and the Bronx Museum, to TaDa! Youth Theater and ProjectArt, shared volunteer opportunities for professionals looking to get involved.
At the event, I was able to get the scoop about trends in arts volunteerism and the types of volunteer opportunities available. Here’s what I found:
The arts are a catalyst for volunteer work
Diane Conroy, Manager of Corporate Programming at Free Arts NYC, told me a fantastic story. Free Arts NYC provides arts educational and mentorship programs free of charge to underserved youth and families in New York City. Read the rest of this entry »
How coffee, crowd-funding, community radio and a cool arts presenter connect to make a difference for Seattle youth
You probably already know that Starbucks sells coffee*.
And even if you don’t know us, you can probably guess that ArtsFund has something to do with funding the arts.
But what you might not know is how coffee, crowd-funding, community radio and a cool arts presenter are connecting to empower music lovers and make a difference for Seattle youth.
It’s a pretty good story, and it’s not over yet! Read the rest of this entry »
For those readers who may not know a ton about Fort Worth, our city has an incredibly unique and growing arts and culture scene. Approximately 40 minutes from Dallas, Fort Worth has a little bit of everything. From world-class museums, eclectic gallery spaces, and an emerging music scene, this city has a fantastic variety for arts lovers.
As an employee of the Arts Council of Fort Worth, I work in the Fort Worth Community Arts Center, a public space that promotes the talents of local artists, musicians, actors, and dancers. During my time at the Arts Council, I have quickly learned that public programs and spaces are a vital piece to Fort Worth’s cultural success. With that said, I started my job at the Arts Council of Fort Worth over six months ago with an inactive Business Volunteers for the Arts® (BVA) program on my desk. In the past, our BVA program had blips of success, offering assistance to local arts organizations here and there. However, I began looking into the chapters in larger cities and noticed that this program could and should have a greater impact on our community with the amount of artists and business professionals working closely together. Read the rest of this entry »
I became involved with the Americans for the Arts Emerging Leader Network in order to form stronger relationships with arts leaders on a local and national level. Over the past few years, the network has given me the opportunity to forge vitally important connections, both personally and professionally. In addition, the experience has provided me with the inspiration and tools to develop who I am as a leader.
For the past three years, I have had the privilege of serving on the Emerging Leader Council, a nationally elected body of individuals that advise Americans for the Arts on how best to serve the next generation of arts leaders. As a member, I was honored on multiple occasions to sit around a table with 14 of the most promising arts leaders I have ever met. Their dedication, wisdom, and first-hand knowledge of the struggles facing all of us as we grow as leaders, and their eagerness to find solutions and build a stronger future have been invaluable to my current and future success. Read the rest of this entry »
A guest speaker in one of my graduate courses recently said, “94% of people don’t care about the arts.” While it may be true that a portion of people don’t actively seek out and participate in the arts, or consider themselves to be “artsy,” there is a significant relevance in understanding and “caring” about the role of the arts in society.
Instead, maybe 94% of people haven’t fully recognized the transformative power and intrinsic value of the arts in their communities…and their businesses.
So how do we measure the value of the arts?
Throughout the blog salon this week during National Arts and Humanities Month (and Pro Bono Week!), we hope these posts have demonstrated the value of giving your time and treasure to the arts. Whether you are an individual philanthropist, business volunteer, young patron, emerging art leader, or corporate sponsor, your contributions strengthen the arts across America.
As we saw this week, there are many ways to support the arts. We can encourage younger patrons to support the arts now and in future generations, engage the community in unique ways to raise awareness of the arts, donate time and volunteer skills to further the missions of individual arts organizations in your community, join the push for tax policy that favors the arts, recruit new supporters of the arts through workplace engagement and giving campaigns, and above all, become a passionate ambassador for such an important cause.
Volunteering your time provides capabilities and experiences that many organizations may not have the resources to otherwise procure, and donating your resources grants arts organizations the means to continue focusing on fulfilling their missions, growing their audiences, and producing great art. Did you know: Read the rest of this entry »
My two after school art clubs, six parent chaperones, and I were walking back from our enormously successful field trip when one of my students beamed: “Mrs. Murphy! I never knew there was so much art!” We’d spent the day elbow deep in art processes at The Shirt Factory in Glens Falls–a historic shirt factory turned haven for artists, crafters, and healers. If you find yourself in upstate New York, do yourself the favor of checking it out.
My students had the incredible opportunity to participate in hour long workshops in pottery, digital photography, felt making, flower pressing, and ‘plarn’ bracelet making–crocheted bracelets made from reused plastic shopping bags. My “art clubbers” were deeply engaged during each workshop, all of which were led by working artists. I excitedly traipsed through the stairwells trying to be in all the workshops simultaneously.
I loved watching them dive into the art making they’d only heard of in our pre-field trip meetings.
I loved watching students who weren’t typically friends bond without reservation over the processes they were sharing.
I loved watching them realize the arts are a viable career option, not only an activity to complete in the art room. Read the rest of this entry »
Many of the companies we work with at ArtsKC are engaged in a variety of programs, including our Now Showing program for emerging artists and businesses, Advocacy efforts, and workplace giving for the ArtsKC Fund. These corporate partners are not only passionate about supporting the arts in the Kansas City region, but are also achieving true employee engagement. Through their partnerships with ArtsKC, companies are able to provide unique engagement opportunities that encourage people to stay with the company longer, report higher levels of job satisfaction, and increase productivity through teamwork and a sense of personal investment from management. Many people are now more interested in working for companies in which they feel valued, and in which a certain level of work/life balance is encouraged, than ones that simply provide a paycheck. So, support of the arts is not only good for your corporate philanthropic efforts, it’s also good for your talent recruitment and retention efforts!
Adapting to a shift in the volunteer landscape is one of the exciting challenges that the Arts & Business Council of New York (ABC/NY) and many arts organizations now face. As a new team running ABC/NY, my colleague Caleb Way and I are putting our heads together to come up with innovative ideas to expand and modernize our local volunteer matching program. To give some context, the Business Volunteers for the Arts® (BVA) program was founded by ABC/NY in 1975 with the mission of serving to connect nonprofit arts organizations with pro bono volunteers. However, as web-based volunteer matching services such as VolunteerMatch and Taproot have taken off, and businesses expand their volunteer or corporate responsibility (CSR) programs to include more expansive and flexible options for employee engagement, the old model of staff-managed volunteer matchmaking is simply not enough. ABC/NY’s new strategic direction combines the idea of volunteer matching with a much broader menu of employee engagement options. Read the rest of this entry »
One of the challenges facing employers today is attracting and retaining a talented workforce while concurrently asking employees to do more with less. Employee satisfaction is increasingly linked to the employers’ commitment to providing opportunities for employees to engage with one another and the broader community.
We all know that the arts encourage creativity and innovation, but they are also an amazing vehicle for team building and collaboration. As a United Arts Fund that conducts employee giving campaigns, the Greater Hartford Arts Council is uniquely positioned to facilitate employee engagement, while raising funds and awareness for our arts community. Read the rest of this entry »