The Americans for the Arts Emerging Leader Network works to identify and cultivate the next generation of arts leaders in America. It is an ideal way for new leaders to share their interests with others as they continue to develop their skills and their commitment to the arts. The Emerging Leader Network targets professionals who are either new to the field, with up to five years of experience, or are 35 years of age or younger. Visit AmericansForTheArts.org for more information on the Emerging Leader Network.
For the past nine years, I’ve been in the business of creating new technology systems for the arts, and teaching arts managers (particularly those in marketing, development, and box office roles) how to get the most value out of the tools available to them.
The world’s technology landscape has changed dramatically in the nine years I’ve been at my job. Thanks to all the amazing developments that have happened since early 2005 (YouTube, iPhones, and Twitter …just to name a few), today’s arts patrons are more tech savvy, more connected, and more engaged than they were when I started working in this industry.
Many of today’s arts managers are keenly aware of the opportunity that this presents, but there are some who look at these trends and sound alarm bells for the end of the arts world as we know it. With so many “high tech” entertainment options available, will people continue to value traditional art forms? If the very idea of “tweet seats” makes you shudder, it’s easy enough to look at technological advancement as yet another challenge that’s facing the arts. Read the rest of this entry »
Despite my professional life (teaching, research, and service) revolving around words, I continue to struggle with how to define the diverse groups of Emerging Arts Leaders (EALs). Even “groups” seems wrong to me, as it often implies an element of (mutual) exclusivity that does not often exist. But that’s the thing about language—you use what you’ve got until something better comes along. I don’t think the Romans would have stuck with “Carpe Diem” if “YOLO” were an option.
EALs, in my opinion, have a fairly diverse range of individuals with different, albeit often converging, concerns. Keep in mind that the numbers here are mere guesses. We are all still playing a rousing game of Duck Hunt when it comes to hitting the numerical mark. Read the rest of this entry »
Reading between the Lines: Crossing the Generational Barriers of Ethnic and Cultural Audience Development
“We have got to diversify our audiences!” How many times can you recall hearing this phrase in meeting after meeting? And yes, of course, the mantra still rings true. But, what are the ways in which target marketing campaigns reach out to those diverse audiences?
“It’s Black History Month! Let’s offer a special on tickets to ‘A Raisin in the Sun’! The Latin show is coming to town; let’s advertise our banners along the streets of East LA.” I could go on, but now is not the time to dwell on past mechanisms of “outreach” done with fairly good intentions. This is the time to go beyond talking about these kinds of basic ideals of promotion and start changing our values towards active relations. It’s the time to chart the future and put models into play that not only shift, but flip, the paradigms set in place that don’t currently reflect expanding communities meant to be served by arts organizations.
As a young woman of mixed race, being half-Black/half-Belizean, I am a product of a community that was just “out of reach”; that desperately needed the “out-reaching”. When more criminals cross the threshold of your apartment complex than high school graduates, you learn early on that you have to be strong enough to stretch your reach further when that reach from the other side doesn’t make it far enough. As a “Next Gen” arts leader, this has been a huge inspiration for me to have a voice that extends beyond my community and into those buildings laden with white walls. I see myself as a bridge between worlds and am committed to paving roads that provide better access to communities resembling mine. Read the rest of this entry »
Change is the only constant in life and in art. Demographic shifts, technological leaps, economic cycles, and cultural trends require creative, knowledgeable, and skilled leaders to ensure the relevance and resilience of all art forms. When old ideas, values, and models become obsolete, it takes leaders to chart the future to accommodate the changing reality. Experimentation, risk and failure are inherent in the charting of the future. No one knows if something will really work until they implement it. That is why I am a fan of the term “pilot program” – it tells the world that we are trying something new and it may not work. Younger leaders often take on the role of charting the future and piloting programs because we are the future: demographically diverse, technologically savvy, and more inclusive in our values.
The Americans for the Arts Emerging Leaders Council, a body of fifteen incredibly smart, visionary and engaged young arts professionals, acts as a brain trust informing and advising Americans for the Arts (AFTA) on trends, new ideas, latest models, and the direction of the field in order to assist in developing new programs and resources to promote professional development and networking opportunities for young professionals nationwide. Part of my role at AFTA is liaising with the council and working with them to present and implement their best ideas and strategies. In the couple of months I have been working with them it has become clear that there is much great work yet to be done. I am very excited to see what develops and very thankful to be part of the process. My brain is divided between my immediate daily tasks (blog salon, convention, digital classrooms etc.) and contemplating how we can best serve and advance the field. Read the rest of this entry »
There is an old quote attributed to John Montagu, 4th Earl of Sandwich:
“If any man will draw up his case, and put his name at the foot of the first page, I will give him an immediate reply. Where he compels me to turn over the sheet, he must wait my leisure.”
This was the charge given to me by a business leader who needed to make a compelling case for government and corporate arts funding:
“Keep it to one page, please,” was his request. “I can get anyone to read one page.”
With the 2014 arts advocacy season upon us, the following is my updated “Top 10 Reasons to Support the Arts.”
- Which of these would you rank as #1?
- Do you have a #11 to add?
- Tell us in the comments below!
You can download this handy 1-pager here.
1. Arts promote true prosperity. The arts are fundamental to our humanity. They ennoble and inspire us—fostering creativity, goodness, and beauty. The arts help us express our values, build bridges between cultures, and bring us together regardless of ethnicity, religion, or age. When times are tough, art is salve for the ache.
2. Arts improve academic performance. Students with an education rich in the arts have higher GPAs and standardized test scores, and lower drop-out rates—benefits reaped by students regardless of socio-economic status. Students with 4 years of arts or music in high school average 100 points better on their SAT scores than students with just one-half year of arts or music. Read the rest of this entry »
Our production manager had an iron-clad rule, “Do NOT let the artistic director see other Nutcrackers within three weeks of our own.” Don’t get me wrong, we all LOVE the creative process, but when you’ve been working on a production for six months with 150 performers, 30 crew, and hundreds of calls, making drastic changes the last week gets difficult.
Our artistic director, in all her excitement would sometimes say, “I have some great ideas! So, let’s go a whole other direction with those costumes.” Those were the 12 costumes that took 30 hours each to make…
Can anyone relate?
Again, we love the creative process, because as we all know it is through the process that great discoveries happen. We certainly do not want to minimize or squelch the excitement of our artistic director, but want to create an environment that rewards and fosters daring, creative thinking. We firmly believe that if you don’t fail every now and then, you’re not doing it right. Failure is noble. But, poor execution, laziness, or lacking of planning is not.
Creativity is not an excuse for chaos. Creativity is a discipline.
Epiphanies are a myth, or as Chuck Close said, “Inspiration is for amateurs. The rest of us show up and get to work.”
So what do you do? How do you keep the excitement and freedom necessary for creativity – or simply work with artistic director, who is in fact the boss – but still be practical and give your production team the time and structure to thrive…or survive?
We get more creative. We dream bigger. We dream big, huge – almost impossibly big…to focus the artistic directors. Read the rest of this entry »
If I had to compress my identity into just a few words, I guess I’d go with “emerging arts leader.” That’s the popular phrase for what I am, right? A 20-something, fresh-out-of-college, five-years-or-less-of-experience young arts professional. What am I emerging to? Unclear (and impossible to predict).
What I do know for certain is this: I am called to work in this field because I believe passionately in the arts’ ability to contribute uniquely to a community’s sense of identity – to provide local, intimate, authentic experiences. I am called to this work because the arts have always been central to my own life, and it never really occurred to me to dedicate my career to anything else.
Certain artistic moments have evoked inexplicable emotions: sitting among an audience entranced by a cello and dancer duet in a warm, intimate venue. Taking in a favorite song by a folk-rocker on a perfect summer night in the grass at Wolf Trap’s amphitheater. Looking up to see my conductor’s smirk of pride in the middle of our Rachmaninoff-composed lyrical viola soli. These snapshots are more than just pleasant memories – they are some of the most important markers on my life’s timeline. This work is my vocation: I’ll do whatever it takes to allow individuals and communities to encounter these intangible, powerful experiences.
All this emotion aside, I am currently an unemployed emerging arts leader. When my internship in DC ended in mid-August, I felt like I was in great shape. The summer had brought about several interviews, and I arrived back in the Midwest with a job offer (hooray!). After much internal debate, I made the somewhat foolish decision to turn down two offers. A job that I really wanted needed a couple weeks to complete their decision-making process and I thought I might get it. I didn’t. After a few more road trips across the Midwest and second place results, I had to reevaluate. If I didn’t want to wait around for the right job in a familiar geographic location, it was time to throw caution to the wind and apply for positions in such foreign lands as Ohio, Massachusetts, and Missouri. Read the rest of this entry »
I remember when I applied to the Tisch School of the Arts at New York University (NYU). My high school experience was not ideal, and I had always dreamed of pursuing something in the arts. Sophmore year of high school I tried out for the fall drama production, and there was no going back from there. I worked hard to keep my grades up and fill my resume with impressive extracurriculars; I applied to nine different schools, really only wanting to attend NYU. The day I was accepted was probably the most memorable day of my life. It signified a turning point: I was about to embark on the journey of my dreams.
Looking back, I don’t doubt that it was the most worthwhile choice I’ve ever made (which is lucky, because I, as most high schoolers are, was pressured to make that decision when I was only seventeen years old). I learned so much about myself as a performer and a human being, and became an instrument through which characters could live, breathe, and have their stories told. It was the opportunity of a lifetime, and an experience which I will never forget. That being said, during my time at NYU, I wasn’t completely honest with myself about the realities that lay ahead of me once I graduated. It was hard to keep questions about the future clear in my head because things were so uncertain post-graduation. Still I wondered, was pursuing a degree in the arts worth it? Read the rest of this entry »
I have a love/hate relationship with collaborations. On the one hand, I think they are the greatest thing- the key to our future. They offer opportunities to further Ballet Lubbock’s mission through unique and hopefully unexpected projects to diverse audiences, act as a gateway to more arts participation on all levels, and ideally, bring in some much needed cash. When everything aligns properly, we can create something that truly is greater than the sum of our parts- something that neither we nor our collaborator could ever do alone.
On the other hand, I often wonder, “is this worth it?” This “collaboration” is a LOT of time and energy. I have to jump through so many hoops for this corporate “partner,” compromise my product, and take the time of my dancers, artists, and staff to ultimately help this business sell their products…and all for $500…or maybe even $5,000. Ugh.
If money is what I’m after, then spending time with individual donors would be more fruitful. If engagement is what I’m after, than bringing OUR uncompromised product to the community would be easier, and often times, more meaningful. Sometimes I think these “new faces” brought in by our business collaborator see us as the hired entertainment – which may possibly do more harm than good in building our brand.
But, the flaw in my logic seems obvious. There is a distinct disconnect between my objectives and my strategies and outcomes. I was not collaborating; I was doing business with people. Of course doing business with people is a great and wonderful thing, but different than collaborating. Read the rest of this entry »
I just had the most wonderful opportunity to participate in the Executive Leadership Forum with Americans for the Arts. Eighteen executive directors of Local Arts Agencies from Alaska to Florida spent four days at Sundance Resort discussing all manner of topics, including diversity, cultural districts, the art of healing, and navigating change.
We bonded quickly, and shared information that might be difficult for any of us to share aloud in our respective communities. Here, we had the opportunity to discuss issues openly and honestly with a goal toward resolution and developing a way forward.
For me, and I actually think for all my colleagues, probably the most impactful session came near the very beginning of our Forum. David Grant, former President and CEO of the Geraldine R. Dodge Foundation, led us on a journey of, “Thinking Past Urgent: Organizational Assessment, Decision Making, and Change.” What David showed us was a number of “mental models” that help diagram how we approach our jobs, work with our boards, engage staff, etc. Read the rest of this entry »
It is a beautiful Saturday morning in April. Students from a local high school are hosting a public art-based bus tour they developed in connection to Milwaukee’s civil rights movement of the 1960s. As with any “optional” program (held on a Saturday morning nonetheless) we are a little nervous about how many students will show up. As the bus pulls up to the meeting spot the lead teacher climbs out with a smile on her face and tells me “every student is here.”
Engagement is often an ambiguous word in community arts education. We talk about “engaging” families, “engaging” students, “engaging” community – but we are rarely exact in our definition. What does engagement look like? How do we do it? The terms “civic engagement” and “youth engagement” emerge in nearly every conversation around community arts, from marketing strategies to program development.
I found a pretty good definition of community engagement in the arts on the National Guild for Arts Education website.
“What is community engagement? Community describes the people and organizations that are related to a community arts education provider’s mission: students, parents, families, artists, partner organizations, schools, government agencies, and so on. Engagement describes an active, two-way process in which one party motivates another to get involved or take action—and both parties experience change. Mutual activity and involvement are the keys to community engagement. Sometimes organizations interpret community engagement as collaboration, marketing to diverse audiences, or developing programs for underserved groups. While those are all worthy and necessary activities, an engaged community arts education provider does more. It promotes consistent community interaction that is a step beyond conventional programmatic partnerships. Consistent community engagement is not program based; it is part of organizational culture” (2013).
I like this definition for two reasons:
1) It describes engagement as a two-way process. I interpret this as an environment in which an organization has a strong enough relationship with a community where the community feels comfortable engaging the organization. This flips the dynamic of what we typically think about when we refer to community engagement.
2) It asks for more than an initiative or program. Community engagement needs to be an inherent part of the culture of the organization. Over time, some organizations and institutions have created cultural barriers through a service-based model; today many of those same entities are asking how to engage with that same community they serve. I think we need to start by reframing the relationship dynamic between “organization” or “artist” and “community.” Community isn’t some vague entity for whom we provide services; community is a group of people who are our active partners in programming. Read the rest of this entry »
Americans for the Arts (AFTA), recently released Local Arts Agencies Salaries, 2013, a survey of 700 national service organizations that serve the cultural sector. While salaries in the nonprofit sector are usually below those in the for profit sector, salaries for leadership arts service positions seem reasonable given the overall environment and the salaries in the entertainment industry as a whole. The average salary for all executive directors in the AFTA survey is $78,394. For comparison, the mean salary for “Top Executive, Civic and Social Organization” by the Bureau of Labor Statistics (BLS) is $95,810. Service organization salaries also seem reasonable compared to Performing Arts Executive Directors, $96,85-(BLS), and Top Executive Director, Museum, Historical Site and Similar Institution, $106,000 (BLS)–particularly when you take into account that the BLS figures include both forprofit and nonprofit positions.
The Salary Survey is a comprehensive and insightful survey but, unfortunately, the real news here is not about salaries of local arts agencies executives. The real story lies in the stark lack of diversity amongst leaders of arts service organizations and the sector as a whole. Eighty six percent of respondents identified as white (90% of Executive Directors) and 75% were women. Perhaps even more troubling, only 2% of respondents identified as Black/African American. The Voice of NonProfit Talent has documented that this lack of diversity carries through the full nonprofit sector, with overall nonprofit employment being approximately 82 percent white, 10 percent African-American, and five percent Hispanic/Latino. While I can’t source a definitive survey of just cultural nonprofits, I think it is reasonable to assume that results for culture would be similar, in particular when one looks at the demographic make up of the majority of cultural audiences and the demographics of the many cultural sector conferences for arts professionals annually. Read the rest of this entry »
In reflecting upon the results of the Americans for the Arts salary survey three things arise for me. The first is the issue of wages. The second is the issue of demographics; both of which are immediately addressed in the Executive Summary for the piece. The third issue that derives from the first two is the question of relevance.
When we address the first issue, that of wages, the question that surfaces for me is, relative to what? When we examine our wages in relationship to each other are we perpetuating a construct in which not enough becomes normative? I am completely alert to the fact that I am constrained when contemplating wages and wage increases for my staff, knowing that each worker will add to a cost structure that is difficult to sustain. And, if I am not able to pay reasonably well, I am unlikely to attract and retain the talent that will help to create the mission impact my organization aspires to. Read the rest of this entry »
Local arts agencies are like snow flakes. Each one is unique. Geographic region, cost of living, population size, budget size, staff size, number and type of programs, reporting structures, government entity or 501c3… These factors are all variables in defining the local art agency. In turn, they are also factors affecting the salaries of agency staff members. While each agency is unique, Americans for the Arts’ Research Report: Local Arts Agency Salaries 2013 highlights trends, commonalities and areas requiring a conscientious endeavor to improve.
There are glaring issues highlighted in the report: the ethnic diversity of agency staff, gender diversity and gender equality. As a field, there is clearly more work that needs to be done here. We must be deliberate about identifying opportunities to improve ethnic and gender equality.
Another important issue is age. The data reports that the average age of the full-time employee is 52.5 years. Let’s continue to engage the next generation in the relevance of our work and empower them as leaders. There are many good programs and initiatives looking to move the needle on succession planning in our field. Skill development, networking, mentorship, and hiring of young professionals are areas that all agency leaders should consider part of their responsibilities. Read the rest of this entry »
Artists and their art are as diverse as our communities, but arts administrators are not. After reviewing the Local Arts Agencies Salaries 2013 research report, one thing jumped out at me: The arts administration field has a diversity problem. It’s not shocking to me that the salaries of arts administrators are not commensurate with their skills, education, experience, and responsibility (I have friends working at a utility company as coordinators who make more than Art EDs) but the demographics, although somewhat expected, are disconcerting. Ninety-two percent of the report’s respondents who identified as Executive Directors or CEOs are white. Eighty-six percent of the overall respondents are white.
The American for the Arts national convention gave me a lot to ponder about race and demographics, particularly Manuel Pastor’s presentation and the numerous conversations I had with my fellow Emerging Leaders on the National Committee for Responsive Philanthropy report Fusing Arts, Culture and Social Change.
Growing up in the Boyle Heights neighborhood of East Los Angeles, a working poor Latino neighborhood, I did not know any white people (aside from those on television) until I started college. Even in college, I never felt like a “minority” because there were always plenty of people with backgrounds similar to my own. It wasn’t until I began working in the arts field that the label “minority” seemed appropriate for me. In the subsequent years at many of the arts meetings, conferences, and events, I was the only Latino attending. I found it very strange. In Los Angeles, where whites make up only 27% of the population, they made up the vast majority of the local arts administration field. I came to understand that when the cultural diversity of a community is not reflected in the individuals attempting to serve the community, the very act of communicating becomes a barrier, which limits the knowledge of needs, wants, and opportunities. Read the rest of this entry »