About Clayton Lord
Name: Clayton, aka "Clayton Lord"
Bio: Clayton Lord joined Theatre Bay Area in 2005 and has created a robust audience development and research program including the Bay Area Big List, Free Night of Theater, and the DataPoint Research program. He sits on the oversight committee for Project Audience and holds a B.A. from Georgetown University.
Posts by Clayton Lord:
- The #newbeans Road Show: East Coast Organizations Grapple with Artistic Impact Metrics (Mar 28 2012)
- The #newbeans Road Show: Chicago & Minneapolis Grapple with the Rise of the Non-Subscriber (Mar 14 2012)
- Mapping the MarComm Continuum (Oct 06 2011)
- Teasing Messaging Strategy Out of Research (Oct 04 2011)
- How Do We Make People Care? (Mar 16 2011)
- The Space Between Stories and Numbers (Mar 14 2011)
- Constantly Increasing the Sum of Our Arts (Oct 07 2010)
- Proving What We Know Is True (Oct 06 2010)