Randy Cohen
There is an old quote attributed to John Montagu, 4th Earl of Sandwich:
“If any man will draw up his case, and put his name at the foot of the first page, I will give him an immediate reply. Where he compels me to turn over the sheet, he must wait my leisure.”
This was the charge given to me by a business leader who needed to make a compelling case for government and corporate arts funding:
“Keep it to one page, please,” was his request. “I can get anyone to read one page.”
With the 2013 arts advocacy season once again upon us, the following is my updated Top 10 Reasons to Support the Arts:
1. True prosperity…The arts are fundamental to our humanity. They ennoble and inspire us—fostering creativity, goodness, and beauty. The arts help us express our values, build bridges between cultures, and bring us together regardless of ethnicity, religion, or age. When times are tough, art is salve for the ache.
2. Improved academic performance…Students with an education rich in the arts have higher GPAs and standardized test scores, lower drop-out rates, and even better attitudes about community service—benefits reaped by students regardless of socio-economic status. Students with four years of arts or music in high school average 100 points better on their SAT scores than students with one-half year or less.
3. Arts are an industry…Arts organizations are responsible businesses, employers, and consumers. Nonprofit arts organizations generate $135 billion in economic activity annually, supporting 4.1 million jobs and generating $22.3 billion in government revenue. Investment in the arts supports jobs, generates tax revenues, promotes tourism, and advances our creativity-based economy.
4. Arts are good for local merchants…The typical arts attendee spends $24.60 per person, per event, not including the cost of admission on items such as meals, parking, and babysitters. Attendees who live outside the county in which the arts event takes place spend twice as much as their local counterparts ($39.96 vs. $17.42)—valuable revenue for local businesses and the community.
5. Arts are the cornerstone of tourism…Arts travelers are ideal tourists—they stay longer and spend more. The U.S. Department of Commerce reports that the percentage of international travelers including museum visits on their trip has increased from 17 to 23 percent since 2003, while the share attending concerts and theater performances increased from 13 to 16 percent (only 7 percent include a sports event).
6. Arts are an export industry…U.S. exports of arts goods (e.g., movies, paintings, jewelry) grew to $64 billion in 2010, while imports were just $23 billion—a $41 billion arts trade surplus in 2010.
7. Building the 21st Century workforce…Reports by the Conference Board show creativity is among the top 5 applied skills sought by business leaders—with 72 percent saying creativity is of high importance when hiring. The biggest creativity indicator? A college arts degree. Their Ready to Innovate report concludes, “…the arts—music, creative writing, drawing, dance—provide skills sought by employers of the 3rd millennium.”
8. Healthcare…Nearly one-half of the nation’s healthcare institutions provide arts programming for patients, families, and even staff. 78 percent deliver these programs because of their healing benefits to patients—shorter hospital stays, better pain management, and less medication.
9. Stronger communities…University of Pennsylvania researchers have demonstrated that a high concentration of the arts in a city leads to higher civic engagement, more social cohesion, higher child welfare, and lower poverty rates. A vibrant arts community ensures that young people are not left to be raised solely in a pop culture and tabloid marketplace.
10. Creative Industries…The Creative Industries are arts businesses that range from nonprofit museums, symphonies, and theaters to for-profit film, architecture, and design companies. An analysis of Dun & Bradstreet data counts 905,689 businesses in the U.S. involved in the creation or distribution of the arts that employ 3.35 million people—representing 4.4 percent of all businesses and 2.2 percent of all employees, respectively (get a Creative Industry report for your community on our site).
11. What is Your Number 11?…Tell us in the comments below!
You can also download this list as an easy, one-page PDF at AmericansForTheArts.org.
#11 – The Arts can help us see the world, and ourselves, in a different light and can communicate ideas about complex issues from new perspectives. They can make us think about things differently and foster innovation in the process.
The arts provide a vital third space in which to fail productively and problem-solve inside complex systems. They are the equal partner to science and research in solving our most vexing societal problems.
Thanks Anne & Peter…keep ‘em coming!
[...] http://blog.artsusa.org/2013/04/08/10-reasons-to-support-the-arts-in-2013/ [...]
The arts is univursal language
The Arts strengthen analytical thinking and prepare its practitioners to be flexible and adaptable in a non-static, changing social and economic environment.
Without the ART the Earth is just EH.
Great artist’s image of that here: http://www.cover.dk/blog/earth
Art makes us feel good.
Even more, Andrea; the Arts male us FEEL.
Arts Education and The Arts support economic growth. “The development and sale of the products that grow our economy are at some point connected to an entire team of artists who were all once creative little CHILDREN!”
Art and music is a stress, depression and anxiety reliever. Having Art in schools and a community helps kids and people of all ages find friends and get rid of the pain of being made fun of, bullied and ridiculed by the harsh world. Art is a great escape.
11. Please Touch…picking up a Bottle of Wine or a Craft etc. makes the connection more personal with the artist/studio and utimately the traveller more likely to make ‘it’ his. Encourage touching …..
Art is the best way to communicate with everyone, especially ones self.
The Arts transcend cultures and help to build peace and understanding across nationalities and religions.
Today on CBC radio show Q, with Jian Ghomeshi, the former Canadian foreign minister Mr. Lloyd Axworthy made a case for the support of the arts in explaining that the arts and culture are a form of soft diplomacy that can create and strengthen foreign diplomatic ties. He also argued strongly for the importance of the arts in education.
Art is the expression and elevation of the human soul.
The Arts engage, encourage us to “think outside the box”, fill our hearts with an overwelming sense of what it is to be human! When an older student is asked what he or she enjoyed most about school, I bet most of them will recount an experience that included Communication, Collaboration, Critical Thinking, and CREATIVITY!
[...] Today is National Arts Advocacy Day and Randy Cohen, vice president of research and policy at Americans for the Arts, has updated his Top 10 Reasons to Support the Arts in 2013. Read his full post on the ARTSblog. [...]
We all have an innate urge to share and connect. Some say it’s the work of spirits, ancestors, God, the holy ghost, the shaman in you, what have you. Art is the ‘universe sparking within us’; the big bang existing within us. As particles of 1, of which we originally come from (think back further than your birth, further than your parents, ancestors, cave people, dinosaurs, bacteria, etc. yes, we were all part of 1 at one time. Not one race, not one culture. Literally, 1 thing. Can you fathom that?), we’re all naturally trying to connect and communicate and reach that one-ness again.
We do it through art.
Art allows us to share and connect philosophies and experiences.
Sharing is a form of love.
Love is a good thing.
The essence of life. How we came to be, and how we will progress, flourish and move forward.
11. Art is the most, maybe only way, the only civilized way, to fight against mediocrity.
We are all witnesses by what we say (all the previous great responses) that ART (aka creativity, communication, sharing, expressing, ad infinitum positive aspects of our humanity and caring) is a passionate response to the need for self-expression and validation in its best and most basic sense: love. When that is suppressed, look out… to put it bluntly. We know the blessings it manifests; we don’t want to experience the opposite.
Thanks for adding to the list. Keep them coming!
The arts are the answer to vibrant, healthy and prosperous community where we treasure our heritage, celebrate our diversity and nurture our ingenuity.
Arts participation and increased civic participation are positively correlated. (in soundbite speak: The arts make for more active citizens)
Our Animating Democracy website is loaded with this kind of information–research, programs, case studies, funding opp’s. Take a look if you are not already familiar. Thanks for the great Comment, Linda!
http://animatingdemocracy.org/
These statements might be true but there is a world of difference between funding nonprofit arts organizations and receiving these benefits. The mentality seems to be, “fund us, then magic happens, and you get all of these things.” Not so. If arts in education are so effective, why all the focus on Science, Technology, Engineering and Math?
The arts should be a cornerstone of tourism but rarely are they at the tourism table except to ask for grants. Where is the collaboration that leads to outcomes that matter to others? If the arts are going to survive, thrive, the sector had better stop applauding itself and get serious about becoming relevant to real community needs.These ten items are not reasons to fund the arts, they are justifications for arts funding. There is a difference.
Hi, I was wondering if you could explain to me what you meant by ‘becoming relevant to real community needs’.
Could you paint me a picture about that? Real examples. I feel like I want to agree that there are reasons to fund the arts, and justifications for funding, as you mentioned. I’d really like it if you could explain it,from your perspective and experience.
I am working on a funding solution for an artist friend, and I would love to know what your thinking is. Cheers Rosa
Rosa, I’ll take a shot at your question & Drew may have a diff take or response. Relevant needs to me are those that integrate (the Arts in) the establishment of a solution to a need or problem, like a bike path (created for all the right safety and recreational needs) that just doesn’t get used UNTIL the Arts make this path a gateway to learning or fun along the way w “you name it” kinds of info stops, relevant (historic or ??) artworks, inter-active displays or games, etc. The medical field is an easy one to see relevance and results in when you consider music as dance motivating & arts projects for the learning disabled, etc.
Drew, I like your thinking & ananlysis to a point and need you to help me w the diff between “justification” and “reason” which you made the heart of your comment. As hard as I try I end up w their equivalence in most cases. I’m an artist and find myself spending far more time in the organizational aspects of the Arts, trying to keep the Arts rep’d at the tables of various collaborations and sustainability movements. Funding is always an issue and getting other sectors to acknowlege how the Arts function w/i each sector (from environmental/green to tourism to health, etc) is often difficult when, as you say, people don’t see projects of tangible (useful to the community) relevance coming from the Arts.
In an ever more polarized society, where we are endlessly emphasizing who is smarter, who is poorer, who is richer, and are you red or blue, it is in artistic activities (ovious example, the national anthem) that we find the feeling of commonality essential for a democratic society to function. Further, a major role of art and artists is to define what we are, and again, when done well, that leads to greater mutual understanding, and less fear, of our fellow citizens. A sense of connection is key to our sanity, and one major role of artists, far beyond any element of craft, is to recognize and define the complexity of our existence, thus assuaging our fear of isolation and loneliness. Art is also a language for expressing these many facets of our psychological existence. – jl
Reason #1 as stated above should be enough. Funding art education in grades K through 12 should be the primary focus, the rest will follow -including wise expenditures of existing funds. It’s unreasonable to expect much in the way of support from an arts illiterate society.
It’s depressing to think we must defend the reasons to support the arts for so many purposes other than they are just a joy.
I think that the first reason is by far the most powerful. Music is an international language that bypasses all other modes of communication. Where words fail, music speaks, as the old saying goes. As a musician, I know how being up on that stage feels. No other emotions are present but the one that are created from the blemishes on the paper. Nothing else in this world matters but the harmonies and lines that are presently going on. If the world could just open their eyes and become more involved, there would be less problems in the world.
All the reasons above are also why we must ensure our nation’s museums are accessible to people with hearing loss. Providing access for people with hearing loss is part of providing excellent customer service to all patrons. This is especially, critical with an aging population and 1 in 5 teens having some form of hearing loss. People with hearing loss do not travel in packs and bring friends and family members who all spend.
Effective access for people with hearing loss means providing both auditory e.g. hearing loops and visual e.g. captioning access in addition to qualified interpretation so the entire spectrum of people who are deaf and hard of hearing’s needs are met.
The National Park Service Guidelines for Effective Access provide excellent building guidelines for exhibitions. http://www.nps.gov/hfc/accessibility/accessibilityGuideVersion2.1.pdf
Janice S. Lintz, chair, Hearing Access Program
As a musician myself, I find it appalling that we need to defend the arts. Being on stage feels like nothing else. The experience it gives is truly like no other. Music and arts are so important and so much fun!
The arts are a way that we can express ourselves when we’ve run out of words. Sometimes it’s easier to sing a song or draw a picture of an experience then it is to talk it out or even write it out. I think Number One is in the proper place as that is the most important reason.
The reasons provided are all good reasons, but I believe that there are so many reasons why the arts are important. It is a way of expression and allows the students to be open. The arts allow students to express themselves verbally as well as non-verbally which other subject areas can’t do.
If you want to find more information about these “10 Reasons,” you can find a handy 1-pager about most on our website: http://artsusa.org/get_involved/advocacy/advocacy_004.asp
I do agree that art is an absolutely important subject that should definitely be required in schools of all grades, elementary, middle, and high school. Research has shown that what students learn in the arts may help them to master other subjects, such as reading, math or social studies. One convenient way to sum up how study of the arts benefits student achievement is the recognition that learning in the arts is academic, basic and comprehensive. Studying the arts relates to academics and can help students master other subjects. When students are more visual learners, art can help them with math, for example. I think that out of all of the reasons why art is so important in school, this should be the top reason. Art plays so many important roles in a student’s life and academics and most schools drop art first because they believe that it is an unimportant subject. School is not all about lectures, math, and reading, but appreciating art is equally important and essential.
As a musician, this topic is very close to my heart. I watch as surrounding counties cut back or completely eliminate the arts in our schools. They are firing assistant band directors and cutting 5th grade band. Bullying is a major problem in our schools as well. Students that are a part of an arts program instantly have friends that they can relate to. Because I had band in 5th grade, I entered middle school with friends that not only encouraged my talent, but shared it with me. We need arts to express our creative side just as a lawyer or doctor wants to express their passions. I know from personal experience that fine art programs help raise your GPA. I had a better understanding of math and had friends to help if I ever needed it. Artists must have an outlet for their creativity. Even if someone does not have a talent in the fine arts, they can and do still appreciate fine music, art, and drama.
I agree with all of these reasons. It creates jobs, brings in tourists to support local businesses, helps people to get jobs (especially in a teaching field), and definitely creates a tighter community. As a child from a family with limited funds, I was thankful that the arts did not cost so much, it was the only thing through my school days that I was an active participant in from 5th grade until 12th and this really created a big family for me because it was a huge group of friends and people that supported me. However when he was talking about the true prosperity reason I could see the other side. I was also involved in sports when I was in middle and high school, but they did not last as long in my life. Children are all different and in the athletic field these types of relationships can occur as well but it is much more difficult. It costs more money, sometimes it requires a skill that some children do not possess, and it does not offer as many opportunities after college as a background in the arts does.
Wow. I was really inspired by the brilliance of this business leader who needed to make a compelling case for government and corporate arts funding. The reason I admire this charge is because he actually took the advice of John Montagu, 4th Earl of Sandwich, and kept it all a single page. I agree that packing ten reasons into a single page is genius because it would be much more appealing to readers, and therefore becoming much more effective. This short article was surprisingly informative. With more schools focusing on core curriculum art sometimes is under minded. As a future educator and current student teacher at Carrollton Elementary of Carrollton, Ga, I too had a reason to add to this charge. Art is important especially in elementary school because it provide these particular students with opportunities to express their creativity and explore their imagination. Creativity and imagination allow students to express our uniqueness in a way that allows us to connect with those around us. It enables children to develop problem-solving skills that will help them throughout their lifetime. Creativity also encourages children to discover who they are to help unleash hidden dreams and talents and to embrace their individuality. Art is highly necessary and important in the learning processes.
Looking at reasons to support the arts through a teachers perspective; my #11 would be, it keeps children out of trouble. It gives them the opportunity to explore their selves and what they are capable of.
To see art classes slowly being taken out of schools is a terrible thing to witness. As a future educator, all these reasons seem credible and it makes me wonder why counties are taking art away from our children. They are the future, and their art is what could be helping not only themselves but our economy.
We have a lot of information about arts programs for youth as well as research that connects that work to more pro-social behavior by the kids. Great place to start is the YouthARTS Toolkit–FREE on our website. http://www.americansforthearts.org/youtharts/
That is a great #11, Hope. Thanks!
Number 5 makes a very good point. Wherever I travel, I’m always on the look out for local art and architecture.
It promotes innovation and invention. Giving us the opportunity to grow and evolve as human beings.
Here is a great report connecting the importance of arts, creativity, and innovation–by the Conference Board. Business scholars writing for business leaders: http://www.artsusa.org/pdf/information_services/research/policy_roundtable/readytoinnovatefull.pdf
Thanks for the great comment, Marsha.
[...] With the 2013 arts advocacy season once again upon us, the following is my updated Top 10 Reasons to Support the Arts [...]
A community rich in arts offerings—especially those with multiple participation opportunities—draws the type of residents who embrace their hometown, engage in their community, and support a multitude of causes.
arts is one of the way people may express their feelings and ideas. As the years go by, we can see how it becomes more demanding.
Arts are the true, deep and personal communication of the soul with the rest of the universe
[...] “Keep it to one page, please,” was his request. “I can get anyone to read one page.” With the … Students with four years of arts or music in high school average 100 points better on their SAT scores than students with one-half year or less. [...]
You can find handy 1-pagers about these “10 Reasons” on our website: http://artsusa.org/get_involved/advocacy/advocacy_004.asp
Art is a way to change the world for the better. Art reflects societal issues and provide alternative solutions.
Art is very important for our world, everyone have it’s own art and lifestyle Turnkey Home