There is no question that infographics have tumbled into the world of marketing.
Infographics serve as visual narratives that arrange patterns, relationships, or trends in a creative and visually appealing way. The ideal infographic organizes large amounts of data with art and design finesse, and in the end, a story materializes.
And thanks to social media, infographics have become a popular form of shareable content for brands, serving as an engagement tool for online audiences.
When it comes to the evolution of the infographic, in the past two years, infographics have grown bigger, brighter, and richer in content. For example, compare both the size and amount of data illustrated on this 2011 infographic to that found on the average size of a 2012 infographic.
In my work as an arts marketer, I have experienced this growth first-hand. In designing our e-book, 13 Social Media Infographics Every Marketer Needs to See Volume 2, our primary challenge was fitting the volume of content so that it would match the customary dimensions of the publications our e-book library.
The rise of infographics has also been seen through the development of user-friendly websites such as visual.ly, which has raised $2 million dollars to allow you to create, customize, and share your own infographics easily and for free.
However, a recent Huffington Post article discusses the notion that as content creators, it is a constant uphill battle to create fresh and engaging content that will grab the attention of our online audience. The author argues that “the time has come to take the world of infographics to the next level: video.”
According to the article, content that is in the form of the infographic, a trend that has undeniably been on the rise, will soon be replaced by explainer videos, or “short, actionable and instructive videos that businesses use to quickly explain what it is they do, and how they can solve their customer’s biggest problems.”
In our ever changing world of technology, are explainer videos a more engaging, more shareable, and more powerful way of demonstrating what infographics already do?
This left me wondering: is the Infographic Dead – Already?
Watch this short video to see an example of how an explainer video takes on the type of content that we have seen in infographics:
So I ask you as arts marketers—do you find explainer videos more engaging in content than the infographic? Or can we exist in a world where infographics and explainer videos both thrive as equally shareable and visually interesting content?