As the 2012 National Arts Marketing Project (NAMP) Conference: Getting Down to Business quickly approaches, we are taking some cues from creative business leaders, entrepreneurs and change agents. And that is exactly how I would describe our keynote speakers – Rohit Bhargava, Eric Ryan, Nina Simon, and the musical collective cdza:

What better way to kick off a meeting about audience engagement, communications, and revenue generation than with an online discussion with you and 25 top marketing practitioners and consultants in the field?

Join us here on ARTSblog for a dialogue on the broad landscape of arts marketing, technology, and audience development. Bloggers include David Dombrosky, Clay Lord, Jill Robinson, Nina Simon, Adam Thurman, and many others.

From October 1-5, join us as we wrestle with and ponder on such questions as:

•    What new strategies are you utilizing to broaden your audience and build business?
•    How are you using ROI analysis in your marketing campaigns?
•    How are you monetizing engagement?
•    How are you identifying your audiences and how are you keeping them coming back for more?
•    How is social media changing how you measure your engagement with your audience?

We hope you will visit us in the salon and take a moment to leave a comment, share an opinion, or ask a question.

Then come to Charlotte from November 9–12 to continue the conversation in person at the NAMP Conference.

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ARTSblog holds week-long Blog Salons, a series of posts by guest bloggers, that focus on an overarching theme within a core area of Americans for the Arts' work. Here are links to the most recent Salons:

Arts Education

Early Arts Education

Common Core Standards

Quality, Engagement & Partnerships

Emerging Leaders

Taking Communities to the Next Level

New Methods & Models

Public Art

Best Practices

Evaluation

Arts Marketing

Audience Engagement

Winning Audiences

Animating Democracy

Scaling Up Programs & Projects

Social Impact & Evaluation

Private Sector Initatives

Arts & Business Partnerships

Business Models in the Arts

Local Arts Agencies

Economic Development

Trends, Collaborations & Audiences

Alec Baldwin and Nigel Lythgoe talk about the state of the arts in America at Arts Advocacy Day 2012. The acclaimed actor and famed producer discuss arts education and what inspires them.

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