We’ve all been in a play when a phone goes off. Sometimes we see the actors react, while other times the show just continues.
Up until recently, it was forbidden to keep that phone on during a show, but thanks to experiments by local/regional theaters, the idea of “Tweet seats” has grown to Broadway via the new Godspell revival:
We’ve heard all sides of this issue:
Cell phones are just the new “individually wrapped candy wrapper.”
The fad of “Tweet seats” is just a marketing gimmick.
As stated in the Rock Center piece, leaving phones on is a generational issue that will end soon.
“Tweet seats” are the gateway drug to allowing it to happen for every performance—from ballet to opera.
I think it’s fine to acknowledge the social media presence and try to corral it before it gets out of control, and if helps get some butts in seats, all the better.
What do you think?