Laura Kakolewski

A New Concept for Marketers?: Context War

Posted by Laura Kakolewski, Oct 05, 2011 1 comment


Laura Kakolewski

Laura Kakolewski

If you want your brand want to win this war or survive this global phenomenon, it is time to relocate from Madison Avenue to Silicon Valley.

Many of you have probably heard of Gary Vaynerchuk, video blogging sensation and social media savant. I can’t help but be attracted to Vaynerchuk’s notorious high level of energy as he discusses the shift from creating brand content to creating CONTEXT in his new video:

Let’s sum up Vaynerchuk : last week, Google+ grew 1269%, Facebook expanded its platform, and “Word of Mouth” became the buzz words in the marketing world again.

Everyone wants to know what their friends are listening to, where they should eat their next meal, and when to wear the latest fashion trend.  Friends are influencing friend’s tastes and therefore, influencing their wallets.

“Friends” (which, as we know, can be brands via social media engagement) are ultimately influencing buying decisions. This is not something to take lightly; Vaynerchuk predicts that this will be a trillion dollar impact and a brand altering phenomenon.

So shift your social media gears and focus on creating context for your fans, rather than just flat content!

1 responses for A New Concept for Marketers?: Context War

Comments

Young Arts Marketer says
October 05, 2011 at 1:59 pm

I have listend to Gary Vaynerchuck for a long time and one quote that alwys resonates with me is: "More contact means more sharing of information, gossiping, exchanging, engaging- in short more word of mouth." Word of mouth has always been influential; however, it is interesting to see word of mouth manifest itself in social media platforms and spread meaningful content.

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