Archive for April, 2010

Backing it up…

Posted by Mike Latvis On April - 2 - 2010

As arts advocates throughout the country prepare to converge on our nation’s capitol for Arts Advocacy Day, I began thinking of the conversations many will have with their members of Congress. Some will be fruitful while others will feel like they’re talking to a brick wall, but regardless of the situation we will certainly get our point across.

But that got me thinking. What is our point, how do we back it up and do they get it?

I believe that there are two key elements to making our case for increased and sustainable funding for the arts. We need to have a compelling story that is backed up with reliable and comprehensive data.

We have the stories down pat. We know how to talk about John Q Student who was saved by the arts or how Organization B and Artist X contributed to the revitalization of a community’s downtown development. We are great story tellers, but for the most part cannot back up our stories with data.

It’s a common theme that I’ve seen come out of many meetings, interviews and conversations over the past couple of years. Elected officials, and the public in general, understand what we are doing but they need the numbers to back it up. They want to know exactly how many jobs we create, how much money is contributed to the local and regional economy, etc. Until we are able to provide them with reliable data, they will hear what we’re saying/doing but will never “get it”. Read the rest of this entry »

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If We Build It. . .

Posted by Casey Rae-Hunter On April - 2 - 2010

Flexibility has never been more important to our field. The economy is in a protracted downturn, and we know that there will continue to be contractions. Yet it’s not all doom-and-gloom — some of these shakeups will also reveal new opportunities. To seize them, we must be ready to refine our approaches and document and build on our successes. And we can’t be stingy, either. In a time of profound economic challenge, the sustainability of our sector will depend to a large degree on willingness to collaborate and lead by example.

The Fractured Atlas, NAMAC and Future of Music Coalition green paper, “The Future of Digital Infrastructure for the Creative Economy,” identifies a few tech and policy issues that arts groups might do well to consider. It’s not meant to be a magical solutions-generator for the arts, but it does present several possible frameworks that our field can use to navigate ever-shifting technological and cultural terrain. Read the rest of this entry »

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New Methods for Marketing the Arts (from Arts Watch)

Posted by Tiffany Bradley On April - 1 - 2010

Tiffany Bradley

I had the great pleasure to see Grammy-winning musical artist Angélique Kidjo last week at Town Hall, a nonprofit venue in the Theater District here in New York City. I always feel guilty, because it feels like I spend more time traveling for work than actually seeing arts performances! And there’s no point in studying audience development if you are never actually in an audience. (It seems a bit disingenuous actually!) The performance was great, the house was full, and everyone had a great time. Here are some arts marketing takeaways that I think apply to all of us:

Late is the new early: I first heard about the show three weeks before it happened (via print media of all things!) At that time, I thought it sounded like a good idea. I then proceeded to do nothing. I remembered that the show was happening two days before the actual performance. It seemed like an even better idea, so I bought a ticket. At seven in the morning online before heading to work. As much as we marketing folks hate the last-minute ticket buyers, we are the last-minute ticket buyers! With all the demands on my time, I never plan ahead. So yes, we really need to have every single bit of information relating to a purchase decision easily available 24/7. We all know this, but it bears repeating. If I have my credit card out and can’t figure out curtain time or parking or what I’m supposed to wear, I might just stay home with Netflix. Read the rest of this entry »

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    Alec Baldwin and Nigel Lythgoe talk about the state of the arts in America at Arts Advocacy Day 2012. The acclaimed actor and famed producer discuss arts education and what inspires them.

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