STAGEVISION is a collaboration between the National Corporate Theatre Fund (NCTF), Sharp AQUOS, Time Magazine, and Palace Digital Studios. NCTF has 20 member and affiliate organizations across the country that reaches over 5 million people. Through them, Sharp AQUOS is able to place products not only in an uncluttered marketing environment, but in front of highly educated and discerning entertainment consumers.
This partnership is based upon a shared vision of why this work is so important. Both parties believe that they are heightening the entertainment experience for all involved. They are able to develop and deliver unique programming to a target audience. They are offering a unique brand experience that transcends the moment. The content is both nationally connected and regionally specific. They are using new media to create a new network of national partners and supporters. They are helping innovate theaters in an unobtrusive way that is appreciated by their customers.
Tagged with: BusinessFundraisingLeadership
November 3rd, 2007 at 07:43am
Rebecca Borden
I am at the NAMP pre-conference and have been hearing a lot about the sponsorship-partnership continuum between arts & cultural non-profits and corporations. The afternoon kicked into full gear over lunch with an address by Brenda Andolina, Director, Public Relations and Brand Marketing at Fisher-Price. She emphasized that we approach corporations as partners and not sponsors, noting that when the mission and the values of the two parties overlap well, we establish (and reinforce) mutually beneficial outcomes. When considering these partnerships, Brenda noted key indicators to assess whether a partnership will work for a corporation like Fisher-Price.
Is the venue able to:
- Offer an “uncluttered marketing environment” for the corporation?
- Create a permanent presence over a multi-year period?
- Animate the brand?
Corporations want to come to where the magic happens in the lives of their consumers. In the case of Fisher-Price’s partnerships with zoos around the country, the zoos were were able to increase attendance at their special Fisher-Price partnership weekends by 20% - 30%.
All of this is much more than child’s play.
Tagged with: BusinessFundraisingLeadership
November 2nd, 2007 at 07:26pm
Rebecca Borden
