New “inside-out” world of consumer control: J. Walker Smith comments
November 5th, 2007 at 09:27am Silagh White
As the consumer gains control of choices, I get that we (marketers?) must work in tandem with arts educators whether they are teachers, concert reviewers, or fellow [other] promoters. Most of our potential audience may be completely disconnected with art. Marketing must educate. Educators are the best marketers. And it’s not just the arts educators-everyone who talks about art (history teachers, scout leaders, etc) letting the audience educate themselves also means getting the good stuff connect-able to the audience. I can see more layers of information about upcoming events instead of short/description library of congress options.
The disappearance of the top-down corporate world will be almost as challenging to reveal to some old hands as their comb-over.
