Arts-based learning in business
August 28th, 2007 at 08:57am Gary Steuer
As many of our blog readers may know, the Arts & Business Council of Americans for the Arts has been a leader in exploring the world of arts-based learning in business through our Creativity Connection program. This program matches artist-practitioners with corporations interested in their services, provides consulting services to artists, arts organizations and businesses, and works to advance the field through publishing, disseminating information, convening and research. We’ve done sessions on the program at both Americans for the Arts conventions and at the National Arts Marketing Project conference. Arts-based learning in business can be an excellent vehicle for establishing a new, more equitable value-exchange relationship between the arts and business. It can also build new sources of income for artists and arts organizations, and can help develop new audiences, by getting corporate employees excited about how the arts can impact their performance and interaction with colleagues, and whet their appetite for more dynamic cultural experiences. I thought you would be interested in reading an excellent interview by Barry Hessenius with Harvey Seifter, director of the Creativity Connection program, posted recently on “Barry’s Blog.” I hope you will find it both informative and provocative.
