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Robb Hankins

In downtown Canton, OH, through an ongoing partnership with the Canton Regional Chamber of Commerce (and its Special Improvement District), we’ve spent the last five years creating the Canton Arts District.

The results have been totally amazing and changed everyone’s thinking about this downtown coming back.

In 2005, we started with three strategies: live music, galleries/artist studios, and public art. We had only one art gallery—-and not a single artist studio.

Today, the Canton Arts District has 26 galleries and studios.

The first art studios opened when local developer Mike King bought an old building down on 4th Street NW, deciding to convert it into Studio 5. It would have five artist studios downstairs and five independent artist apartments upstairs. ArtsinStark partnered with King on spreading the word and providing a small rent subsidy for the first year.

By the time Studio 5 opened every unit was rented out and there were eight artists on the list hoping for another building. Here’s a video of how Studio 5 looked when it was just opening

As the Canton Arts District began to take shape we needed a way to let people know, so we decided to host a monthly party—-First Friday. Read the rest of this entry »

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Laura Kakolewski

As an arts marketer, I made sure to pay particular attention to the commercials during the Super Bowl.

Although a few stood out from the rest, Twitter helped me discover what I believe to be the smartest Super Bowl commercial that (unfortunately) only aired in Canada.

Before reading any further, take a few minutes to watch this matchless Canadian Budweiser commercial that I found straight from the twitter feed of Scott Stratten (@Unmarketing), author of UnMarketing: Stop Marketing. Start Engaging, and keynote speaker at the 2011 National Arts Marketing Project Conference:

In my opinion, Budweiser Canada deserves a standing ovation from the world of marketing and advertising. Read the rest of this entry »

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Over the weekend, former President Bill Clinton made headlines in his home state of Arkansas discussing education. His message was one that many of us already know: the dropout rate is increasing and students are leaving school unprepared for 21st century jobs.

However, the uniqueness of the President’s message was in his proposed solution—the arts.

Clinton is endorsing a program called A+ Schools that achieves whole school reform by integrating the arts, using project-based learning, and appealing to students’ multiple intelligences.

The A+ program has been nationally recognized “as an effective, research-based strategy for sustainable school reform.”

The program started with a network of schools in North Carolina and has expanded to include schools in Oklahoma and Arkansas.

You can find out more about the A+ program here and make sure to check out a local TV news report on former President Clinton’s remarks:

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Tim McClimon

Historic Preservation may not be the first thing that pops into your mind when you think of the arts or corporate philanthropy, but the preservation, restoration, and reuse of cultural assets like historic buildings, monuments, and parks can revitalize neighborhoods, stimulate tourism and local economies, and preserve our natural resources by conserving energy and reducing our carbon footprint.

American Express has a long history of partnerships in historic preservation.

We made our first historic preservation grant in 1974 to the National Park Service to assist with the planning for the renovation and restoration of the Statue of Liberty as part of the U.S. Bicentennial Celebration in 1976.

The company went on to sponsor the first national cause-related marketing campaign aimed at restoring the Statue of Liberty in 1983. (Our first corporate involvement with the Statue of Liberty actually dates back to 1885 when American Express asked company employees to contribute money toward the construction of the Statue’s pedestal–our first employee giving campaign!)

Our first international grant in historic preservation was made in 1977 to help save the Acropolis in Athens, Greece. American Express was the first private organization to donate funds to UNESCO for this restoration. We went on to work with the World Monuments Fund in the establishment of the Watch List of the 100 Most Endangered Sites in 1996, and we were the corporate sponsor of this list for the next ten years, helping to preserve 126 historic sites in 62 countries. Read the rest of this entry »

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Max Donner

Los Angeles took a cue from the success of Art Miami and scheduled six art shows in the space of one week last month. These six shows featured the most popular collecting categories–fine art, photography, prints and posters, modern art, contemporary art, and “affordable art.”

A fortunate coincidence put these excellent art exhibitions directly next to two large commercial trade shows that demonstrated the value of artistic talent in America’s economy. These were the California Gift Show and the Insignia Sportswear Show.

These shows provided hundreds of examples of the economic value of art by showing how quality art and design can transform a five dollar piece of canvas into a fifty dollar giclee print or a five hundred dollar oilskin for elite yacht racing syndicates.

The commercial trade shows also demonstrated the important role that applied art plays in supporting the development of leading edge technology and the creation of good jobs that support local economies.

An overview of the exhibitions at the California Gift Show and the Insignia Sportswear Show quickly showed that commodity-like, undecorated consumer goods like umbrellas, picture frames, sports team uniforms, and caps do not cost much to make and do not generate much quality employment. The same products converted into upscale or luxury consumer products with original art and sophisticated artistic customization command attention of trade show visitors and quickly fill order books. Read the rest of this entry »

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The STEAM Camps Are Coming

Posted by John Eger On January - 30 - 20122 COMMENTS

John Eger

It’s early in the new year but educators across the country are already making plans for the summer and they are thinking STEAM…with the arts playing a critical role.

As demand for a new workforce to meet the challenges of a global knowledge economy is rapidly increasing, few things could be as important in this period of our nation’s history than an interdisciplinary education that brings the arts and sciences together. Not surprisingly, so-called STEAM Camps signal an increased role for the arts as part of the new curriculum.

Most analysts studying the new global economy agree that the growing “creative and innovative” economy represents America’s salvation. The STEAM camps represent a totally new approach to the curriculum, and forge a new beginning in reinventing K-12 education.

Urban Discovery Academy, a charter school in San Diego has partnered with the University of California at San Diego (UCSD); Concordia University in Mequon, WI, together with the Chicago Lutheran Education Foundation (CELF); and the largest Lutheran school systems in Northern Indiana, and other educational organizations across the country are thinking about or have already started hosting STEAM (Science, Technology, Engineering, Arts, and Math) Camps to jumpstart education learning for the new economy.

STEAM is a direct response to STEM, the Bush Initiative called the America Competes Act, which authorized funds to help students earn a bachelor’s degree, math and science teachers to get teaching credentials, and provide additional money to help align K-12 math and science curricula to better prepare students for college. Read the rest of this entry »

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The Art Institutes and Americans for the Arts are accepting entries for our 2012 Poster Design Competition through February 3. Winners will earn up to a full tuition scholarship to study at one of the more than 45 Art Institutes across the country.

This year’s competition challenges high school seniors and graduates from the U.S., Canada, and Puerto Rico to design a poster that best expresses the competition’s new theme, “You Can Create Tomorrow.” Contestants will compete in two different categories: high school senior or high school graduate/adult.

For more information, visit this website.

See how winning past contests has impacted the lives of these students:

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President Obama

President Obama speaks about his new tourism plan in Disney World.

Our President & CEO, Bob Lynch, is always on the road extolling the virtues of the arts and arts education on behalf of our members and the general public.

Recently, Bob spent a whirlwind week talking about tourism, business partnerships, and advocacy in Orlando, Houston, and Miami.

In Orlando, Bob was sworn in for a two-year term as a member of the United States Travel and Tourism Board. He was honored to receive the appointment and feels it is a great opportunity for the organization and the field.

The U.S. Travel and Tourism Advisory Board serves as the advisory body to the Secretary of Commerce on matters relating to the travel and tourism industry in the United States. The board consists of up to 32 members that advise the Secretary of Commerce on government policies and programs that affect the U.S. travel and tourism industry, offers counsel on current and emerging issues, and provides a forum for discussing and proposing solutions to industry-related problems.

Little did he know that he and the Advisory Board would also have the opportunity to experience a critical press conference held by President Obama (right in the middle of Disney World’s Main Street USA – incidentally a 2011 BCA10 honoree) in which the President put forth his plan to utilize tourism to create jobs and bolster the American economy. Read the rest of this entry »

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Kristen Engebretsen

Our patchwork approach to providing arts education has gotta stop!

I recently read an article about a school that won a $25,000 contest by HGTV to redesign their arts room, and it actually left me upset. Why, you ask?

The short answer? I’m tired of the band-aid approach. The stop gap measures.

It’s the same reason I had to stop watching Oprah’s Favorite Things and Extreme Makeover: Home Edition. For every deserving person that is honored on these shows, I know someone who is just as needy and just as deserving.

As I watched the following video about makeovers, I couldn’t help but wonder if that money could be put to better use:

What would I do with $25,000? Read the rest of this entry »

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Rick Lester

When I worked as an arts manager, the election season—-particularly presidential years like 2012—-was a time of fear and loathing. Why?

First and foremost, ticket sales and admissions soften or die immediately before and on Election Day. At TRG, we’ve watched this trend play out across the U.S. over the past two decades in client sales results from markets of all sizes.

An inescapable consequence of major election cycles is campaign advertising—-a driver of America’s economic engine that is bad for arts and entertainment.

The flood of campaign advertising every other October sucks opportunity out of our promotional campaigns. (Just ask anyone in Florida right now where the Republican primaries alone are having a major impact.)

Campaign advertising drives up the price and limits—-in some markets eliminates—-the availability of advertising time on radio and TV. Email inboxes, postal mailboxes, Facebook pages, and Twitter accounts are stuffed beyond capacity. The normal roar of media clutter hits overload.

It becomes nearly impossible to create a viable marketing message capable of cutting through. No matter the quality of what goes on stage or in the gallery, patrons are less likely to hear about it. Read the rest of this entry »

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This year marks the 25th anniversary of National Arts Advocacy Day (AAD), the largest and most wide-ranging, one-day advocacy effort in support of the arts.

Advocates come from across the country come to Washington, DC, to meet with their members of Congress and staff members as part of the event. While the topics range from charitable giving incentives to cultural exchange, the keystone issue for many advocates remains support for the National Endowment for the Arts (NEA).

Here is what last year’s National Arts Advocacy Day Co-Chair Kerry Washington had to say about the importance of NEA funding (and other issues):

If that wasn’t enough, check out some of the stats that demonstrate the scope of the NEA’s impact:

  • Nearly 2,000 NEA awards have been made in communities in all 50 states.
  • 100 percent of Congressional districts will receive at least one grant, and 3,000 or more communities will participate in NEA-sponsored projects. These communities will benefit from these projects in ways such as touring and outreach.
  • Nearly 90 million individuals benefit from NEA programs, including 9 million children and young adults.
  • The NEA has awarded more than $4 billion to support artistic excellence, creativity, and innovation for the benefit of individuals and communities. Read the rest of this entry »

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Jessica Wilt

As an arts administrator, I’m constantly bombarded with information coming from all directions every minute of every day.

With endless emails, text messages, Facebook, Twitter, and RSS feeds, I sometimes feel a little overwhelmed.

Having the ”let’s get organized!” attitude that a New Year brings, I thought it might be nice to highlight some of the good work our colleagues are doing in the field with a condensed resource guide.

Which makes me wonder: Has anyone designed an app for this yet?

Arts Education Listservs: Two of my favorites are Kristen Engrebretson’s Arts Education Roundup from Americans for the Arts (an exclusive benefit of membership – join here or ask to be added to the arts education listserv if you are a member), and Arts Education Partnership’s ArtsEd Digest. The Center for Arts Education, Education Week, and Public Education Network’s weekly NewsBlast are also great sources of information.

Blogs:  It seems everyone is writing a blog these days! Who should we be reading? Americans for the Arts’ ARTSBlog and Artsjournal.com are terrific resources. Richard Kessler’s Dewey21C and Art Education 2.0 are good ones too. Read the rest of this entry »

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The Art of Combat

Posted by Tim Mikulski On January - 20 - 20121 COMMENT

The official United States Marine Corps YouTube channel, MARINES TV, posted a video highlighting the fascinating role of combat artist Sgt. Shawn Sales, an instructor at the Defense Information School at Fort Meade, MD, how the work of combat artists impact the Marine Corps.

*Hat tip to the USMC and National Endowment for the Arts’ Twitter accounts for sharing the video this morning.

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The first meeting of the Business Committee for the Arts, Inc.

When David Rockefeller, the CEO of Chase Bank, gathered business leaders together to form the Business Committee for the Arts (now a division of Americans for the Arts) he understood the important role of the arts in advancing business goals.

In this first speech, Rockefeller said, “From an economic standpoint, such involvement can mean direct and tangible benefits. It can provide a company with extensive publicity and advertising, a brighter public reputation, and an improved corporate image. It can build better customer relations, a readier acceptance of company products, and a superior appraisal of their quality. Promotion of the arts can improve morale of employees and help attract qualified personnel.”

David Rockefeller is not the only CEO who has understood that importance of partnering with the arts. Countless CEOs, HR managers, marketing executives, and corporate foundation officers have spoken about the benefits that have resulted from these partnerships.

Chairman and Chief Executive Officer of Booz Allen Hamilton Ralph W. Schrader, said, “The arts inspire each of us in different ways, provoke thought, spur creativity, and connect us with one another in a shared experience. These are essential qualities of a strong and successful business as well.”

Honorary Chairman and Co-founder of H&R Block, Inc. Henry W. Bloch believes, “It is in the best interest of every business–no matter its size–to support the arts. Beyond their intrinsic value, the arts add to the economic vitality and quality of life of our communities. They also unleash creative ideas in and out of the workplace, foster dialogues, and increase understanding among people.”

However, there are too many business leaders who are unaware of the value of partnering with the arts. Read the rest of this entry »

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Roger Vacovsky

Last week, I renewed my membership for my alma mater’s alumni association. I understand now, more than ever, that my participation in the program contributes to not only the future success of my university, but also to my own past experiences.

Since my graduation, I have enjoyed watching the University of Houston (UH) flourish, albeit from afar, receiving periodic email updates regarding the upgrades to the campus. This includes the Cynthia Woods Mitchell Center for the Arts, a tremendous effort by the university to combine five arts-based departments into one collaborative arts force. Although I am just one alumnus contributing to my university’s growth, I feel as though I played a part in making these improvements possible.

I was even eager to experience the progress of the Houston Cougar football team in 2011—which I had absolutely no part in during my time in school—as it set records for a fierce offense and toppled another, much more storied (and recently infamous) football program in a bowl appearance this year in Dallas.

There are many good reasons why we become members of our graduating university’s alumni association. As I had mentioned before, we begin giving back to the institution that helped us prepare for a successful career. We want to enhance the experience of the future generation of students so that they can go on to achieve greatness.

Believe it or not, the continued success of your alma mater retroactively increases the worth of your degree. By becoming a member of your alumni association, your membership dues help your university realize the success it consistently fights to achieve. Read the rest of this entry »

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